TGA hits adverts

THE Therapeutic Goods Administration (TGA) has clarified possible steps the Secretary of the Department of Health may take when issuing advertising direction notices.

Where a breach of the Therapeutic Goods Act has occurred, the Secretary may direct a non-compliant advertiser to cease using the advertisement, make a retraction or correction, recover an advertisement in circulation, destroy the advertisement and/or cease to make a particular claim or representation made by the advertisement.

Failure to comply with a direction may result in civil proceedings or criminal prosecution.

The TGA is also obliged to publish all direc ons on its website.

Three parties were given directions this year: Auzsupps, ESR You and Cumhur Keskin.

Full details of the six stages of adver sing complaints handling can be found on the website at tga.gov.au.