TWC to rollout Afterpay to all stores

CUSTOMERS shopping at TerryWhite Chemmart (TWC) pharmacies across Australia will soon be able to use buy-now paylater service, Afterpay.

TWC CEO, Duncan Phillips (pictured), announced an exclusive partnership between the pharmacy group and Afterpay, at its annual conference on the Gold Coast this week, saying it was a new avenue to allow more customers to shop at TWC.

The deal follows a trial at a number of the group’s Queensland stores earlier this year (PD 07 Jun).

“Everything we do at TWC is to drive greater value to our network partners and to TWC customers,” he said.

“After feedback from customers, we have conducted a trial of Afterpay in a group of selected pharmacies with impressive results.

“With an affiliated marketing program that can provide strong referrals each month and access to an active and loyal customer base of 2.9 million ANZ customers, we are helping our pharmacies extend their marketing reach to drive new customers through their doors.

“Along with our partnerships with Qantas Frequent Flyer and Bupa, the Afterpay partnership is just another way we are providing real value to our network partners.”

Afterpay Head of Healthcare, Mathew Cagney, said the partnership was a positive step for consumers, who had been seeking to be able to use the buy-now pay-later service in the pharmacy sector for some time.

“It certainly makes sense to us and our loyal Afterpay customer base to be partnering with a large pharmacy brand like TWC,” he said.

Cagney said a survey reported that more than 10 million Australians said they would Afterpay to pay for healthcare products and services, and 24% said they were most likely to use it to pay for pharmacy products.

During the trial Afterpay was not available for prescription medication purchases.