Canon Ambassadors and the lenses they can’t shoot without
Leading pro photographers reveal how they capture world-class images using Canon lenses
every photographer has a go-to lens that’s a permanent fixture in their kitbag. Whether they’re shooting wildlife, sports, portraits, or any other kind of professional photography, the quality and reliability of the lens is paramount to success.
In the field, in sometimes challenging conditions, professionals need a lens they can depend on to deliver precision autofocus, speed and weather sealing to truly make the difference between capturing an iconic image and a wasted opportunity. Professional photographers of all stripes naturally turn to Canon’s L-series lenses for their excellent quality and reliability.
To anyone who knows anything about lens manufacturing, that won’t be a surprise. Sci-fi style robots, fault-hearing engineers, anti-static shoes – Canon’s Utsunomiya lens factory is a hotbed of innovation and precision. Canon’s L-series lenses are known around the world for their professional-quality build and sharp results, but to produce such outstanding lenses requires impressive levels of craftsmanship, attention to detail, and a few surprising practices, including the hand-testing and calibrating of every Canon L-series 16-35mm lens – not just the samples – ensuring that each lens meets the high standard expected in the premium line.
Here, the world’s leading photographers tell how the craft behind the lens helps them tell their story.