Product placement

Shilling in style with the cheekiest bits of commercial branding on PlayStation

HOMEFRONT 1

In an alternate reality where a unified Greater Korean Republic has decimated the States, you can still pick up a dirty burger. In a tin-eared bit of product placement, both burger chain White Castle and infamous bar Hooters pop up. Not even Doomsday can suppress the USA’s appetite for baps.

2 YAKUZA 0

Despite having abs you could grate cheddar with, Kaz likes his margherita. In a cheeky tie-in with Japanese chain Pizza-La, Kiryu orders a lovely piping hot pie in the ‘Passport to Pizza’ sub-story, after mishearing a woman who’s in need of a visa.

3 DEATH STRANDING

He may be a visionary auteur, but Hideo Kojima isn’t shy about product placement. Just look at Death Stranding. In a dystopian US where rain monsters prowl, Monster Energy drinks and Norman Reedus’ AMC bike show have survived

the apocalypse.

4 RAINBOW SIX SIEGE

As part of the Ubisoft Club rewards system, Siege fans who boot up The Division get a special weapon skin (imaginatively named ‘The Division’). We look forward to an update patching in the Raving Rabbids Glock 17.

5 THE DIVISION

The end of the world will be chilly. To help your survivor stay warm, Ubisoft teamed up with Mechanix Gloves to cover your virtual mitts, and these tactical gloves sure look toasty. Business is booming for Mechanix despite society’s collapse.

6 JUDGE DREDD: DREDD VS DEATH

“I am the law… now hands up and give me all your taurine.” Mega-City One’s gruff judge is probably cranky because he never gets a decent night’s kip, so we’re not sure knocking back Red Bull is a good idea. In one cringey mission, he even has to arrest members of a gang which is smuggling the drink.

7 METAL GEAR SOLID V: THE PHANTOM PAIN

Another Kojima game, another crafty piece of product placement. This time, The Phantom Pain’s cast get the chance to sport fancy French specs thanks to a tie-in with JF Rey. Ocelot and Miller rock the shades, which we’re sure gave fashionconscious Koj all the kicks.

8 DEAD RISING 2

You are one mucky pup, Chuck Greene. Thanks to a deal between Capcom and Playboy, the world’s most famous skin mag appears in Dead Rising 2. Producer Shin Ohara said it was a good fit as the undead sandbox was “not a children’s playground, but an adult playground.”

9 GT SPORT

GT Sport’s Brand Central is stuffed with product placement. One of Polyphony Digital’s main partnerships is with watch maker TAG

Heuer, which may be a bit tacky, but you have to admit Patrick Dempsey’s hunky wrist looks good with one.