It’s not just the out­side that’s smart


Fit­bit has re­leased its most ad­vanced fit­ness tracker to date – the ‘Charge 3’ (A$229.95) - of­fer­ing an in-depth anal­y­sis of sleep qual­ity, ex­er­cise and over­all health.

The next-gen fit­ness tracker claims to be “bet­ter than ever”, boast­ing a 7 day bat­tery life and “swim­proof” de­sign.

The tracker con­tin­ues Fit­bit’s best-sell­ing Charge fran­chise, with 54% of on­line pre-orders de­rived from ex­ist­ing cus­tomers with two or more old de­vices.

Fit­bit’s Charge 3 claims to fea­ture its most ad­vanced sen­sor tech­nol­ogy yet. The fit­ness tracker in­cor­po­rates its best health and fit­ness al­go­rithms (e.g. PurePulse heart rate track­ing and rel­a­tive SpO2), cou­pled with 15+ goal-based ex­er­cise modes, fe­male health track­ing, sleep anal­y­sis, tap and go pay­ment and more.

Con­sid­ered the first wear­ables com­pany to de­but sleep track­ing, Fit­bit has also an­nounced its Labs Sleep Score beta pro­gram will will de­but De­cem­ber 9.

Users who are ac­cepted into the beta pro­gram will re­ceive a nightly score, pro­vid­ing a more com­plete pic­ture of sleep qual­ity.

Fit­bit claims in the fu­ture (pend­ing FDA ap­proval), data from its sens­ing tech­nol­ogy may de­tect more se­ri­ous health con­di­tions (e.g. sleep ap­nea).

Co-Founder and CEO, James Park, claims its ‘Charge’ fran­chise re­mains Fit­bit’s most pop­u­lar prod­uct line.

“With Charge 3, we’re of­fer­ing con­sumers a pur­pose-built sleek, pre­mium de­vice for those who pre­fer track­ers and want ad­vanced health and fit­ness fea­tures along with the smart fea­tures they need to stay con­nected.”

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