Haircare, But Make It Hydrating

Panasonic has found a way to combat the biggest problem faced when using heat styling tools – hair damage.

The company's Hydrating Hair Straightener, the EH-HS99, uses innovative Nanoe technology which is proven to minimise hair damage, improve shine and reduce static during use.

Panasonic's Nanoe technology uses nanosized electrostatic atomized water particles to generate moisture from the air.

These water particles contain about 1,000 times more water than regular ions to hydrate hair, leaving it sleek, straight and lustrous.

Advanced heat-control technology means the EH-HS99 powerfully straightens hair, lasting 20% longer with a 20% shorter straightening time, according to Panasonic testing.

The hair straightener also only takes 30 seconds to heat up to 100C, meaning it's great for quick, on-the-go hair styling.

Panasonic is leading the charge in hair care, delivering fabulous, straight hair worry-free and lasting morning to night. The company's Advanced Moisture Infusing Hair Dryer EH-NA98 hydrates hair, controls heat and uses intelligent air-flow to protect and nourish locks while drying in record time. The EH-NA98 also uses the patented Nanoe technology plus Double Mineral technology to reduce split ends and frizz, making hair less damaged and more resistant over time. Panasonic says this premium hair dryer, which is priced at $349, delivered a noticeable improvement in 88% of user split ends over five weeks. Another 91% noticed a reduction in frizz.

The product also has an intelligent temperature sensor, which adjusts continuously to prevent heat damage to hair and the scalp, and uses a Quick Dry Nozzle that generates soft and strong airflow to help separate hair strands for faster drying.

With the EH-NA98, women can now expect more from a blow-dry, they can expect healthy hair that has it all.