Laser Focused

When Laser started out in 1987, the company was selling the latest technology: 5.25” floppy disks, which it was importing from overseas and selling from a small Surry Hills small shop.

Fast forward 34 years, and the company is still dealing in the newest consumer electronics, albeit with a range that spans over a dozen categories and more than 500 products.

But although the small shop days are far behind them, Laser's approach to quality hasn't changed much. The company prides itself on being ahead of retail trends, with global partnerships and manufacturing might meaning that Laser is able to quickly pivot in line with consumers' ever-changing demands.

Laser is the country's leading smart home solutions specialists, with a mighty range of affordable and functional products that can transform your home for less than it'll cost for a weekend away. All Laser's SmartHome products are compatible with Google Home and Amazon Alexa, allowing you to control your home with simple voice commands, or through the companion app that will work on Apple iOS or Google Android systems.

For just $10 a bulb, you can suddenly control the lighting in your entire home, shifting the warmth and brightness to suit a romantic dinner in, or a home office working session.

You can schedule the lighting to dim in the evenings, or automatically switch lighting off and on during the day. Or when it's party time, an LED Strip with 16.5 million colour options can add brightness to any gathering, even reacting to the rhythms in music.

If it's security you crave, a range of outdoor cameras with full HD video, night vision, and pan and tilt options mean that everything that happens outside your door will be recorded - while indoor cameras help you key an eye on the house while you are away. The Laser Smart Security Doorbell can alert you when you have a visitor, and lets you have a two-way chat.

Laser's Smart Power options let you turn any device into a smart one, while outside the Smart Home and Garden Watering system will take care of your garden, operating to a schedule and even adjusting based on weather patterns.

There's no reason not to give your home an intelligence upgrade. Once you dip your toe in, you'll wanna take the dive.