Shire tops new global survey
THE online world can’t get enough of Port Douglas and the Daintree.
An index report from leading strategic consultants Destination Think! has the destination at the top of a global list for ‘satisfied and happy’ visitors. The report of more than 100 destinations, including 13 Queensland tourism regions, showed the Port Douglas and Daintree region leading a field that included destinations such as Whistler in Canada, Chicago and Seattle in the US, and Sydney.
It also had the highest ‘tourism sentiment score’ among the 13 destinations analysed in Queensland, ahead of Hervey Bay, Noosa, Sunshine Coast and the Gladstone region.
Tourism Port Douglas Daintree chief executive officer Tara Bennett said the results of the report were based on the analysis of millions of online conversations from more than 500,000 platforms to see what people were saying about a destination and the experiences it offered. These platforms included Facebook, Instagram, Twitter. Tumblr, review sites, blogs, forums, YouTube and TripAdvisor.
“It’s brilliant news, seriously good as it shows that visitors love the Port Douglas Daintree experience and that the key elements of Tourism Port Douglas Daintree’s marketing message – nature experiences, wildlife, beaches and restaurants – are delivering a high quality experience,” she said.
Ms Bennett said the tourism sentiment index was becoming the new standard performance measurement for tourism destinations. She said the standout message from the results was that word of mouth continued to be a marketer’s strongest tool and opportunity.
“Advocacy in the online space will be one of our most powerful tools in inspiring more people to experience Port Douglas and the Daintree, including attracting first time visitors inspired by nature-based experiences.”
A Walkamin banana plantation has suffered extensive fire damage as a result of bushfires.