Shire tops new global sur­vey

Port Douglas & Mossman Gazette - - NEWS -

THE on­line world can’t get enough of Port Dou­glas and the Dain­tree.

An in­dex re­port from lead­ing strate­gic con­sul­tants Des­ti­na­tion Think! has the des­ti­na­tion at the top of a global list for ‘sat­is­fied and happy’ vis­i­tors. The re­port of more than 100 des­ti­na­tions, in­clud­ing 13 Queens­land tourism re­gions, showed the Port Dou­glas and Dain­tree re­gion lead­ing a field that in­cluded des­ti­na­tions such as Whistler in Canada, Chicago and Seat­tle in the US, and Syd­ney.

It also had the high­est ‘tourism sen­ti­ment score’ among the 13 des­ti­na­tions an­a­lysed in Queens­land, ahead of Her­vey Bay, Noosa, Sun­shine Coast and the Glad­stone re­gion.

Tourism Port Dou­glas Dain­tree chief ex­ec­u­tive of­fi­cer Tara Ben­nett said the re­sults of the re­port were based on the anal­y­sis of mil­lions of on­line con­ver­sa­tions from more than 500,000 plat­forms to see what peo­ple were say­ing about a des­ti­na­tion and the ex­pe­ri­ences it of­fered. These plat­forms in­cluded Face­book, In­sta­gram, Twit­ter. Tum­blr, re­view sites, blogs, fo­rums, YouTube and Tri­pAd­vi­sor.

“It’s bril­liant news, se­ri­ously good as it shows that vis­i­tors love the Port Dou­glas Dain­tree ex­pe­ri­ence and that the key el­e­ments of Tourism Port Dou­glas Dain­tree’s mar­ket­ing mes­sage – na­ture ex­pe­ri­ences, wildlife, beaches and restau­rants – are de­liv­er­ing a high qual­ity ex­pe­ri­ence,” she said.

Ms Ben­nett said the tourism sen­ti­ment in­dex was be­com­ing the new stan­dard per­for­mance mea­sure­ment for tourism des­ti­na­tions. She said the stand­out mes­sage from the re­sults was that word of mouth con­tin­ued to be a mar­keter’s strong­est tool and op­por­tu­nity.

“Ad­vo­cacy in the on­line space will be one of our most pow­er­ful tools in in­spir­ing more peo­ple to ex­pe­ri­ence Port Dou­glas and the Dain­tree, in­clud­ing at­tract­ing first time vis­i­tors in­spired by na­ture-based ex­pe­ri­ences.”


A Walka­min ba­nana plan­ta­tion has suf­fered ex­ten­sive fire dam­age as a re­sult of bush­fires.

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