Stamp it, don’t wing it

POST Newspapers - - Christmas Cheer -

Smit had de­vel­oped a sig­na­ture look for her make-up, the winged or “cat-eye” eye­liner.

But, Iris (23) ad­mit­ted: “I couldn’t do it to save my life! It al­ways took me so long – about 20 min­utes ev­ery morn­ing.”

She de­cided that if she was go­ing to keep her sig­na­ture look, she needed to find a bet­ter way to do it.

She was study­ing in­te­rior ar­chi­tec­ture de­sign at Curtin when she hit on the idea of The Quick Flick

– a pre-loaded cat’s-eye­shaped stamp that cre­ates the per­fect eye­liner look in sec­onds.

Iris drew the per­fect de­sign in three dif­fer­ent widths and found a com­pany to pro­duce the stamps.

Then she went on to de­sign her own pack­ag­ing and web­site.

Now, a year later, her Su­bi­aco com­pany, The Quick Flick, is val­ued at $10mil­lion, her prod­uct has been picked up by Price­line, and she is break­ing into in­ter­na­tional mar­kets.

“I had thought that it might be a mar­ket for young peo­ple,” Iris said.

“But I’ve got so many cus­tomers who are over the age of 45 and who had given up try­ing to cre­ate the per­fect shape.

“I’ve even got peo­ple who have had strokes or who are am­putees who have strug­gled to put on make-up with one hand.”

Ap­ply­ing The Quick Flick’s per­fectly-shaped left and right stamps means there is no mar­gin of er­ror when it comes to cre­at­ing a match­ing pair of “wings”.

Each Quick Flick comes with two dual-ended eye­lin­ers with a pre-loaded cat-eye stamp on one end, and a fine-tipped liner on the other.

There are three sizes and colours avail­able.

Like all the best ideas, it is of­ten the sim­plest ones that suc­ceed, but Iris rightly pointed out that it hadn’t just been luck that got her to this point.

“It’s not the glam­orous job peo­ple think it is,” she said, of run­ning a busi­ness.

“I work seven days a week, of­ten un­til the early hours of the morn­ing deal­ing with over­seas mar­kets.

“I have grad­u­ated from Curtin, but I’ve learnt more in one year do­ing this than I did in five years of univer­sity study.”

Iris now em­ploys six full­time staff to deal with on­line or­ders and na­tional and in­ter­na­tional mar­ket­ing.

The Quick Flick is avail­able from Price­line or by go­ing to the­quick­ au.

Iris Smit has cre­ated a $10mil­lion busi­ness from her idea for quick-ap­ply eye-liner.

The Quick Flick is in Price­line and avail­able on­line.

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