Stamp it, don’t wing it
Smit had developed a signature look for her make-up, the winged or “cat-eye” eyeliner.
But, Iris (23) admitted: “I couldn’t do it to save my life! It always took me so long – about 20 minutes every morning.”
She decided that if she was going to keep her signature look, she needed to find a better way to do it.
She was studying interior architecture design at Curtin when she hit on the idea of The Quick Flick
– a pre-loaded cat’s-eyeshaped stamp that creates the perfect eyeliner look in seconds.
Iris drew the perfect design in three different widths and found a company to produce the stamps.
Then she went on to design her own packaging and website.
Now, a year later, her Subiaco company, The Quick Flick, is valued at $10million, her product has been picked up by Priceline, and she is breaking into international markets.
“I had thought that it might be a market for young people,” Iris said.
“But I’ve got so many customers who are over the age of 45 and who had given up trying to create the perfect shape.
“I’ve even got people who have had strokes or who are amputees who have struggled to put on make-up with one hand.”
Applying The Quick Flick’s perfectly-shaped left and right stamps means there is no margin of error when it comes to creating a matching pair of “wings”.
Each Quick Flick comes with two dual-ended eyeliners with a pre-loaded cat-eye stamp on one end, and a fine-tipped liner on the other.
There are three sizes and colours available.
Like all the best ideas, it is often the simplest ones that succeed, but Iris rightly pointed out that it hadn’t just been luck that got her to this point.
“It’s not the glamorous job people think it is,” she said, of running a business.
“I work seven days a week, often until the early hours of the morning dealing with overseas markets.
“I have graduated from Curtin, but I’ve learnt more in one year doing this than I did in five years of university study.”
Iris now employs six fulltime staff to deal with online orders and national and international marketing.
The Quick Flick is available from Priceline or by going to thequickflick.com. au.
Iris Smit has created a $10million business from her idea for quick-apply eye-liner.
The Quick Flick is in Priceline and available online.