How to stop hair colour fad­ing

Prevention (Australia) - - In This Issue - BY CE­CILY-ANNA BENNETT

It’s sim­pler than you think

Want to keep colour-treated hair at a steady shade of glo­ri­ous

in be­tween appointments? It’s sim­pler than you may think.

There’s noth­ing quite like the feel­ing of step­ping out of a hair salon, fresh from a colour and cut. As you walk down the street, you can’t help but smile, be­cause the sun is glint­ing off your glossy strands, and you know you look ut­terly re­splen­dent. Yet a few weeks down the track, af­ter mul­ti­ple washes, styles and wears, you’re feel­ing less uni­corn (glossy mane and all) and more Shet­land pony, count­ing down the days un­til you can redo your hue. Of course, roots grow and dyes dim, but the trick is know­ing how to treat your tresses be­fore you re­turn to the salon for a re­fresh.

PICK THE PER­FECT PROD­UCTS

You wouldn’t wash your face with any old soap – the same ought to go for your hair.

Sue Caires, owner of the award-win­ning Ca­belo Cul­ture salon in Syd­ney says main­tain­ing your colour starts with the hair­care you use at home.

“Pro­fes­sional sham­poo, con­di­tioner and treat­ments are like an in­sur­ance pol­icy for your hair,” Caires says. “Prod­ucts made by hair dye man­u­fac­tur­ers are specif­i­cally for­mu­lated to care for the hair and pro­mote colour longevity. The rea­son hair­dressers are so pas­sion­ate about rec­om­mend­ing pro­fes­sional prod­ucts is be­cause they know it will get the most out of their work.”

Whether you’re a red­head, brunette, blonde or salt-with-a-dash-of-pep­per, there’s a masque, sham­poo, con­di­tioner, or pig­mented glaze that will give you a just­stepped-out-of-the-salon feel­ing, from the com­fort of your bath­room.

BE KIND TO YOUR­SELF

How you treat your hair has a ma­jor im­pact on how fast its colour will fade, says Caires. Wash­ing it too of­ten, swim­ming reg­u­larly (in sea or chlo­ri­nated wa­ter), and chronic use of heat stylers are all lus­tre-sap­pers. Long, hot show­ers may be re­lax­ing, but im­merse your hair in too much hot wa­ter and it opens up the cu­ti­cle, al­low­ing colour to es­cape down the drain more quickly. The fix? Dial down the tem­per­a­ture (think cool, not freez­ing), and wash your hair ev­ery sec­ond (or even third) day. Hair dye dries out hair and makes it more porous, so a weekly con­di­tion­ing treat­ment will en­sure your it’s kept healthy.

TAKE SPE­CIAL CARE WITH REDS

Flame-hued dos are no­to­ri­ous for fad­ing faster than any other colour. Red dye mol­e­cules are larger, and can’t pen­e­trate the hair shaft as deeply, which means they also di­min­ish more quickly. The fix? Try a con­di­tioner with pig­ment. Typ­i­cally a shower treat­ment you rinse out af­ter a few min­utes, it’s a quick and easy way to in­fuse your hair with a burst of colour and en­sure it stays brighter for longer. But it’s not just for reds. Pig­mented con­di­tion­ers come in a va­ri­ety of hues from blonde to brunette and ev­ery­thing in be­tween. Vive la vi­brancy!

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