EVERY ROUBAIX HAS A ROUBAIX

Two wheels, frame, repeat. Cobbles, hands in the air, repeat— year after year after year. What does a heart cling to when it’s filled with despair? Familiarity. The status quo. Anything that flies in the face of progress. But we’ve grown bored with tired ideologies that dictate what can and can’t be done, the same way that you’re tired of old technologies and racing. It’s time for a fresh face, a new approach. It’s time for new champions. Peter and Roubaix. Welcome to the future of what we love.