Procycling - - DATA IN CYCLING -

Team Di­men­sion Data might have an ad­van­tage over other World­Tour teams in that their nam­ing spon­sor works in the ield of data an­a­lyt­ics and dig­i­tal tech­nol­ogy. Di­men­sion Data’s group ex­ec­u­tive for dig­i­tal busi­ness so­lu­tions, Scott Gib­son, who sits on the ex­ec­u­tive board of the cy­cling team, told Pro­cy­cling that they are look­ing at how they can not only gain pub­lic­ity from spon­sor­ship, but help the team race bet­ter. In turn, that helps the mar­ket­ing of the com­pany, which is after all the main point of spon­sor­ship.

“It’s early days, but we’re say­ing, ‘Let’s ig­ure out how we can ap­ply tech­nol­ogy to the team,’” he said. “We’re in­cre­men­tally adding new things.”

One early bene it they have brought is that they de­vel­oped an app for the riders to in­put var­i­ous feed­back about their phys­i­cal state. When the med­i­cal team re­viewed Bern­hard Eisel’s feed­back in 2018, they re­alised some­thing might be up. “He said he was not feel­ing great and had headaches. It alerted the med­i­cal team there might be some­thing wrong. They said to go for a checkup and that’s when they found the le­sion and he needed emer­gency brain surgery.”

The team is now us­ing data an­a­lyt­ics to in­form their re­cruit­ment de­ci­sions. After in­ish­ing 18th in the 2018 World­Tour, they have signed nine new riders. “We ran an anal­y­sis of our team. Us­ing the cur­rent points sys­tem, our 2018 ros­ter was 18th in the World­Tour. If you look at the 2018 re­sults of our 2019 ros­ter and add up the points, we would have in­ished 13th in the World­Tour. If you av­er­age out the re­sults of our 2019 ros­ter over ive years, we’d be sixth in the World­Tour. And if each rider got their best re­sult in the last ive years at those races in 2018, we’d have been irst.

“The guys are not ma­chines, and sh*t hap­pens, riders crash etc. You can’t Mon­ey­ball this pre­cisely, but we do think you can re­cruit bet­ter. And then we’re look­ing at a sub­sys­tem where we can work out do­mes­tique value - there are no points for that, but it’s like an as­sist in foot­ball. When we re­cruit for 2020, we’ll hone the method to see which riders de­liver points for the team.”

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