Q Magazine - - Feature - For more in­for­ma­tion and to buy MOGA prod­ucts, go to www.moga-fash­

Last year their fash­ion la­bel re­leased its first ever PRIDE head­scarf and shawl, to sup­port the mar­riage equal­ity move­ment in Australia and the LGTBQ+ com­mu­nity and their undy­ing com­mit­ment to­wards love, ac­cep­tance and in­clu­siv­ity. This is their story ...

As a Mus­lim owned fash­ion la­bel with a large Is­lamic fol­low­ing, we were un­sure if our scarf would re­ceive a neg­a­tive re­ac­tion, given many re­li­gions are still largely in­tol­er­ant to­wards LGBTQ+ causes such as mar­riage equal­ity. How­ever, we were thrilled with the al­most unan­i­mously pos­i­tive re­sponse we re­ceived from our fans and the fact that our PRIDE scarf sold out in just 6 days! We did, how­ever, man­age to save our very last scarf to send to our for­mer Prime Min­is­ter,Tony Ab­bott, who was sadly one of the most vo­cal sup­port­ers of the No cam­paign.

Thank­fully, same-sex mar­riage is now le­gal in Australia and our PRIDE scarf has re­launched, and just in time for one of the largest pa­rades in the world, the 40th an­nual Sydney Gay & Les­bian Mardi Gras! And with mu­sic icon Cher set to head­line the after party, this years fes­tiv­i­ties are bound to be the big­gest (and most colour­ful) yet!

To cel­e­brate this mo­men­tous oc­ca­sion with our LTGBTQ+ friends, we have cre­ated a very spe­cial Mardi Gras themed cam­paign, which would be the first time a Mus­lim owned fash­ion la­bel has done so. We've even re­cruited our first ever male am­bas­sadors to help spread the love and demon­strate the multi pur­pose use of our PRIDE scarf! Fea­tur­ing vet­eran drag per­former Mable Syrup, bi­sex­ual model & ac­tivist Kal­ida Ed­wards and all round hunk Chris McCub­bin, our lat­est photo se­ries sums up the fun, festive and colour­ful spirit of Mardi Gras. Shot in Mel­bourne's iconic XE-54 night­club, we turned down the lights and turned up the Kylie for our funnest pho­to­shoot yet!

Our cam­paign aims to high­light the di­ver­sity of crowds who at­tend the Sydney Mardi Gras each year, which in­clude mem­bers of the LGBTQ+ com­mu­nity and their many sup­port­ers and al­lies. We also wanted to cel­e­brate the di­verse na­ture of our fans, who range from trendy Mus­lim ‘hi­jab­sters' to fes­ti­val go­ers to drag queens, who all love our bold and colour­ful de­signs.

With over 500,000 peo­ple ex­pected to at­tend Mardi Gras this year, our PRIDE scarf will en­sure that you stand out WITH the crowd and em­brace the rain­bow spirit. It truly is the must have ac­ces­sory for your next fes­ti­val, PRIDE march or gay wedding! “And if any­one tries to rain on your pa­rade, al­ways re­mem­ber that peo­ple, re­gard­less of their race, gen­der or sex­u­al­ity are equal and are al­ways wel­come to love.” - Azahn Mu­nas

Our PRIDE scarf is avail­able ex­clu­sively via our ASOS Bou­tique and can be shipped to over 180 coun­tries.

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