Qantas

Rags to riches

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Lantor of austraLia was a struggling Melbourne manufactur­er that its British owner was about to close. It made a range of textiles, including stiffeners for shirt collars and cuffs and car-boot trims for the automotive sector, but sales weren’t great.

Neverthele­ss, its good business bones were visible to its managing director, Phillip Butler, who staged a management buyout in 2000 then set about transformi­ng the company, renaming it Textor Technologi­es.

At the time, only about 20 per cent of the business focused on manufactur­ing technical textiles such as wound dressings and medical swabs. But the bank wasn’t prepared to lend money if it was still making textiles for garments or the car industry so Textor Technologi­es had to pivot towards the technical end of the textile spectrum.

There was a stroke of luck in 2002 when the Australian dollar took a tumble and the local arm of global giant Kimberly- Clark was forced to take a long, hard look at its supply chain, as importing products had become prohibitiv­ely expensive. Could Textor Technologi­es manufactur­e the wicking material that stops nappy leakage?

Yes. But there was one small catch. “They gave us the formula but wouldn’t tell us how to make it,” says Butler. His team analysed it and “tore half the factory apart” but they eventually cracked the code and, by 2006, were supplying Kimberly- Clark across Asia. A company that was about to be killed offff is now a major exporter and textiles innovator.

Butler, who now chairs the company, explains that a research collaborat­ion between Textor Technologi­es, CSIRO and Kimberly- Clark then led to the creation of a new-generation 3D composite material that was ideal for newborn babies’ nappies.

Textor Technologi­es now exports to 14 countries (80 per cent of its revenue is from overseas), has its own developmen­t team of 20 engineers and is experienci­ng “signifific­ant fifinancia­l growth”. It has also introduced robotic manufactur­ing and technology across the organisati­on, recognisin­g, says Butler, that “modern manufactur­ing is about capital, innovation, technology and creativity”.

The company is also investing in research and developmen­t and partnering with CSIRO and Monash, Swinburne and RMIT universiti­es on textile innovation­s. “These are among the best [minds] in the world at surface chemistry,” says Butler. “You have to ride the wave and look at new technologi­es then apply them in an effifficie­nt manner. We’re not a textile manufactur­er – the banks won’t lend to textile companies – we’re a new-generation 3D composite materials company. All the old paradigms have to go.”

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