Let’s get this show on the road
A great roadshow – an event that brings prospects, customers and partners together for networking, thought leadership and marketing – drives sales, lifts your brand profile and keeps your team motivated. Here are three tips to ensure that your next one is a huge hit. 1 Invest in quality
Nothing says “we don’t care” like a misspelt name badge in smudged marker pen. Slick technology makes for a smooth meet and greet: guests feel valued and your team knows who’s in the house. Registration and event app service provider Sprintr by AV1 has been designed with the benefit of years of event experience and it’s taking off around the world. Whether you need self-check-in kiosks or a custom event app, Sprintr’s solutions ensure delegates are instantly connected. You can update late registrations, enable direct messaging to set up meetings, monitor activity around booths to generate sales leads and much more. Goodbye, clipboards, pins and stickers.
2 Walk the talk
Environmentally friendly initiatives will show your customers and your team that you don’t just talk about corporate social responsibility, you live it. Look for a venue that will work with you to reduce waste on all fronts (definitely don’t paper auditorium seats or fill swag bags with printed agendas and brochures). There are screens in everyone’s hands and right there on the stage: use them. Ditch the branded water bottles for tap water and go all out and provide promotional KeepCups at the coffee cart. They’re better than business cards and you’ll be doing your bit for the planet.
3 Ask for help
A tedious keynote speaker will have your clients tuning out and feeling resentful. Most venues will have their own in-house AV teams and they’ll probably do a decent job. However, a fullservice AV company has seen it all and you should make use of that experience. Along with superior technical production, they offer next-level ideas and tips: inspiring speakers, lively performers, quirky designs, memorable twists. They should be your ally in every aspect of your roadshow, wherever you take it. AV1 is an all-Australian company. They care about every single event as if it’s their own – because it is. av1.com.au