Extend the life of your roadshow
Maximise investment in your event with these three tips for amplifying its impact.
1. Start the party early
Begin preparing content well in advance of the roadshow to extract the maximum from your event. Big organisations need to focus on collaboration. Tap into the brains trust of your marketing, HR and internal communications teams to ensure everyone is clear on exactly what they want to capture. Doing this early in the planning process increases the potential to create perfect content, get the right information across to staff and customers and collect valuable data. Also offering a bespoke video from the event for a key sponsor could foster goodwill and a higher level of support. AV1’s in-house media team specialises in creating content that’s designed especially for live events. Tapping into its experience will ensure your event hits the mark.
2. Juice up engagement
Apps are increasingly common at roadshows and conferences. Take your event app to the next level by launching it well before your event and keeping it active long after. Consider gamifying your pre-show communications and offer prizes for early interactors – this functionality is readily available in the Sprintr by AV1 app. The app’s real-time data analytics can help get your event right on target. Information captured via the app’s feedback pages and liveattendance tracking lets you determine what’s hot and what’s not so you can tweak accordingly on the fly. To keep powerful keynotes echoing, load videos into the app and make it such a useful resource that delegates will keep it on their phones until next year.
3. Grow a long tail for your content
Work out what your most important content is, who you want to engage with and how you are going to deliver it to them. A secure livestream can expand your audience internationally. Simply choose the data analytics you want and collect information and leads. If it’s right for your brand, create clever graphics and video highlights for social media to make your messages even more memorable and to extend the life and reach of your event.
wrong, it’s all over. In China, we had a good product but we got the partners wrong and out of the 10 things they had to get right, they only got two of them. We have more than 100 stores in Malaysia and Singapore because we have the combination right.
What’s the biggest challenge in your business right now?
SW: Increasingly, we’re talking about mental wellbeing – this is really important for us as an organisation, given the pace of change inside our industry. It feels like life is getting faster and faster and there’s this real yearning inside Microsoft to be balanced, to be in a position where we can be sustainable about what we’re doing, be effective, successful, achieve all the things we want to achieve but also know that we can get out of bed tomorrow and come in with a sense of passion and fire. It’s instrumental to our desire to create the very best place to work and to do the very best work for our customers and partners.
LK: We have an industry that’s 500 years old. At Everledger we do the traceability of diamonds, tracking them from the mine through to the retail network. Of course, there are monopolies in an industry that has had wellguarded secrets – and there are atrocities that sit behind that brand. To expose that is quite a dangerous endeavour. For me, it’s about how we ensure we can take global trust to a different level and stay true to our purpose without feeling pressure to be nudged sideways by companies that are way more powerful than we could imagine. To live in a constant state of fearless fear is really the biggest challenge we face. Then there’s the challenge of time. That word has a powerful currency or a deflationary value. For me, probably the biggest challenge is to understand that we only have so much time. How will we spend that time the best way as an individual, as a village and, of course, as a whole community?
JA: The biggest thing that faces us today is the same as in the beginning: getting the right people. Without great people, your business is nothing. No matter how much AI is going to take over, you have to get that culture right. We are a business that’s 18 years old and we still have to be relevant, cool and fun.