Is this resonating with you, Catriona? Your strategy is based around an entrepreneurial mindset.

CATRIONA WALLACE The traditional definition of strategy is to move from point A to point B and the configuration of resources to get there. In the startup community, we don’t think about anything in straight lines. We envisage a desired outcome in the future, typically no longer than two years away in early-stage companies. And then it’s a matter of configuring resources in order to test and learn and pivot until you find yourself there – and you could go in all sorts of directions until you get there. It’s quite a different mindset to corporates. It would benefit corporates greatly to start to have more entrepreneurs doing the strategic planning for them. Entrepreneurs can pivot very quickly but corporates cannot. Corporates have scale and size and process and operations but perhaps lack the creativity and the entrepreneurial mindset. If we could put the two things together, that’s the ideal scenario, but it’s quite difficult to do.