Qantas

risk, opportunit­y and shorttermi­sm

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When you’re the CEO of a large corporate, uncertaint­y can kill your business: it’s risk on one side, it’s opportunit­y on the other and for many organisati­ons, it’s both. If you’re a large company, how do you figure out whether your core business is going to hit a wall and die, and how quickly do you need to build something else in its place? An entreprene­urial skill set becomes really helpful. It doesn’t help figure out what to do when every call you get is from institutio­nal investors about dividends this month. It is very difficult for large companies to evaluate what they’re going to do with their core in a way that doesn’t destroy massive amounts of shareholde­r value.

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