Let the good times roll

You might know Longines for keeping time but the Swiss watchmaker is actually way ahead of it. Crowdsourcing long before the online practice became cool, the 189-year-old company ran a contest back in 1955 to name its latest avant-garde timepiece. The Silver Arrow, a reference to the famous German sports cars, won out. Today, predicting a return to the style ethos of a decade that brought us sideburns and swing dresses, Longines has revived the model with characteristic understated elegance.