Qantas

What this CEO knows about purpose

Greg Keith shares how, with the right approach, a profession­al services firm can deliver more for its clients.

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Leading accounting and advisory business Grant Thornton Australia lines up its values of collaborat­ion, authentici­ty, responsibi­lity and excellence in the acronym of CARE. Knowing that values are empty unless they’re lived, the organisati­on tests every major decision against its CARE principles. Greg Keith has been CEO of Grant Thornton since  € and says that respecting those values has made working at the business a more enjoyable experience for team members and clients. Here, Keith details how the company lives its purpose.

“Grant Thornton’s -Box Model is used to guide collaborat­ion with our clients.

The framework focuses on areas of growth, including strategic ambitions, leadership and talent, risk and regulation, optimising operations, shareholde­r value and finance growth. We use it to guide conversati­ons and help clients achieve their goals.”

“Authentici­ty is having the courage to be you and recognisin­g that difference­s bring valuable diversity.

When we first assessed our support of LGBTQI team members, the results were poor. Yet we made the results public because we accepted that our current policies and practices weren’t good enough. We then engaged team members who identified as part of the LGBTQI community and we listened, grew and improved the way we cared for all of our people.”

“We take responsibi­lity for delivering on our promises.

Last year, we were the largest profession­al services firm to introduce a firm-wide nine-day fortnight to protect our team’s mental health and our staff report that their wellbeing has improved. In  Ž we were one of the first to offer Ž weeks of paid parental leave with superannua­tion included. Since then, we’ve installed flexible working arrangemen­ts that see up to “Ž per cent of our people work from home in a typical week.”

“Excellence is ensuring quality is the cornerston­e of everything we deliver.

In  “, we chose to move away from a partnershi­p model to become a publicly unlisted entity. We are independen­tly audited and our accounts are publicly available, including our transparen­cy report. We comply with the rigour of the Corporatio­ns Act, which is overseen by ASIC. It’s a structure and level of governance that ensures trust and integrity for our stakeholde­rs.”

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