Ground­break­ing spring flo­rals

Fash­ion­ista gives a fresh take on old clas­sics


❛❛ Navy is still very pop­u­lar, it’s still go­ing to be around for a bit longer but we’ll see lots of soft pink, greys and greens this sea­son like olive and sages. — Jo Hart

FLO­RALS for spring? Ground­break­ing.

While Amanda Priestly may have been less than sin­cere in her cri­tique of the typ­i­cal spring cap­sule col­lec­tion, this sea­son’s pieces are met with some win­ter in­flu­ences to re-in­vent the classic spring flo­ral.

The typ­i­cal fauna print the in­dus­try has come to ex­pect in spring is still prom­i­nent but this sea­son it’s mixed up with some navy and khaki in­flu­ences from the by­gone win­ter days to give it a fresh new take on old favourites.

Oh! Jo Jo owner Jo Hart said the spring fash­ion rev­o­lu­tion was a nice change from the usual.

“We’re still get­ting lots of soft flo­rals com­ing through but we’re see­ing some more geo­met­ric prints, ging­hamas and ab­stract prints. There is a lit­tle bit of a change from what we’ve been see­ing the last sea­son,” she said.

“Navy is still very pop­u­lar; it’s still go­ing to be around for a bit longer but we’ll see lots of soft pink, greys and greens this sea­son like olive and sages.”

Ms Hart said dress­ing for an Ip­swich spring and sum­mer sea­son was a par­tic­u­larly daunt­ing chal­lenge but it was achiev­able with the right pieces.

“It’s very hot in Ip­swich so we’ve stopped al­ready buy­ing things with a long sleeve un­less it’s very soft and floaty, things that peo­ple can still layer for night-time,” she said.

“The weather changes so fast se we can layer up in the morn­ings be­fore we leave the house and end up tak­ing it all off by the time we get to lunch time, which is a chal­lenge. We started buy­ing a month ago for spring.”

She said the key to a cap­sule spring sum­mer wardrobe was sheer fab­rics, strappy shoul­ders and as lit­tle con­tact with skin as pos­si­ble.

“Sum­mer is as light as you can pos­si­bly wear, so the strap­pier and thin­ner the fab­ric the bet­ter,” Ms Hart said.

“Light fab­rics like rayons and nat­u­ral fi­bres were pop­u­lar. We are for­tu­nate we can use those things in win­ter just more un­der and over.

“Opt for light and fresh fab­rics, we like to feel fresh all day long. Nat­u­ral fi­bres are im­por­tant in this cli­mate, things like raw cot­ton, rayons and bam­boo. We’re see­ing a lot more bam­boo fab­ric com­ing through.”

Ex­pect plenty of soft, flow­ing pieces like brunch coats, play­suits and dresses in store at Oh! Jo Jo this sea­son.


HOT FASH­ION: There’s plenty of new stock in store at Oh! Jo Jo in time for the warmer weather.

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