Pooches inspire fashion
Ipswich fashion designer includes pets in label ethos
FRANKIE and Dash are lovable pooches and they’re also the enchanting motivation behind Ipswich label Frankie + Dash.
They’re Yasmyn Paul’s adorable dog and the inspiration she turned to when she decided to break free from cookie-cutter fashion into a more sustainable, timeless venture.
Frankie + Dash (clothes pictured) was born last year out of Ms Paul’s drive to make a difference in the industry she had been a part of for so long.
“My background was in fast fashion so I was designing for a label for two years and recently left that job and decided to go out on my own. That’s what Frankie + Dash is,” she said.
“It’s really different to how I started. Fast fashion was not super sustainable or ethical and it was a bit soul crushing. I really wanted to do it differently.
“We’re manufacturing in India with a certified, sustainable, ethical company using all natural fabrics which is the focus.
“It’s named after our two dogs Frankie and Dash. Franklyn is a French bulldog, he’s adorable, very cute and Dash is an Australian cattle dog and has the biggest, fluffiest, cute cheeks.”
Ms Paul said her love of fashion started when she was a child.
“It was always it for me, even when I was little I wanted to be in fashion,” she said. “When I was little dressing up was important and I used to play with a lot of fabrics at my grandma’s house and her heritage is Indian so there was a lot of nice silks and things like that.”
What is Frankie + Dash?
THE label focuses on classic and timeless shapes built for the contemporary lifestyle while rejecting the norms of the fashion industry.
“In terms of how quickly trends come and go, it is really hard to stay ahead. I need to keep researching but then at the same time, that was something I didn’t really love in fast fashion so I’m trying to step away from it,” Ms Paul said.
“I’m opting for more classic shapes and really timeless styles with a colour palette that is more on trend which is a more sustainable way of dressing. I think that’s a more sustainable way of dressing.
“It’s my way of trying to stop the cycle and design things that are not super on trend and all people of all ages would be happy to wear.
“Usually I take inspiration from vintage styles because they do always come back in style and if they do it’s for a reason. It suits us.
“My inspiration was really from the 50s, 60s and 70s with nice, big, flared sleeves and pretty skirts.”