Sanitarium TM Weet-Bix TM

WINNER BREAKFAST FOOD

AUSTRALIANS YOUNG AND OLD

have long been proud to call themselves WeetBix™ kids. In fact more than 90 years after Sanitarium launched its now-iconic wholegrain cereal, today you’ll find a box of Weet-Bix in almost half of all Australian homes. While the original recipe has remained largely unchanged, eating Weet-Bix has had a modernday makeover. Alongside the classic ‘two with milk’ approach, Aussies love piling them high with fruits, nuts and seeds, smashing them into smoothies, smothering them with spreads and even dipping them in yoghurt. In response to changing tastes and health needs, a wide range of nutritious Weet-Bix options includes Weet-Bix Blends, Weet-Bix Bites, Weet-Bix Gluten Free, Weet-Bix Protein and Weet-Bix Cholesterol Lowering, a clinically proven cereal that can help to reduce LDL cholesterol by up to 9% within four weeks. Weet-Bix remains Australian owned and made, but perhaps what makes it quintessential to the Australian cultural experience is its passion to help Aussie kids achieve their healthy, happy potential. Whether it’s combatting food and nutrition insecurity through the Good Start Breakfast Club program or providing essential nutrition for young children through new products like Weet-Bix™ Little Kids Essentials, Weet-Bix has always been about much more than breakfast.

“Have used all my life, that’s a lot of trust.”

MALE, 70+, SA

“Iconic Australian brand.”

FEMALE, 50-59, QLD

“Classic breakfast food that is healthy and filling.”

FEMALE, 18-29, QLD