Reader's Digest Asia Pacific

The Value Of Trust

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Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. ZIG ZIGLAR, AUTHOR

INTEGRITY has no need of rules. ALBERT CAMUS, PHILOSOPHE­R

Trust starts with trustworth­y leadership. It must be built into the corporate culture. BARBARA KIMMEL BROOKS, CEO, PRODUCT DEVELOPER AND AUTHOR

What clients are really interested in is honesty, plus a baseline of competence. PATRICK LENCIONI, BUSINESS MANAGEMENT EXPERT

Loyalty is what makes us trust, trust is what makes us stay, staying is what makes us love, and love is what gives us hope. GLENN VAN DEKKEN, SCIENTIST

THE ONE WHO DOES NOT TRUST ENOUGH, WILL NOT BE TRUSTED. LAO TZU, PHILOSOPHE­R

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