APT LUXURY TRAVEL

Holiday Tour Operators

APT PRIDES ITSELF ON PROVIDING GUESTS with a unique combination of personal attention, exemplary customer service, outstanding sightseeing, delicious cuisine and stylish accommodation on its highquality, all-inclusive holidays. Established in the 1920s, when founder Bill McGeary built a bus body on a tram to provide additional public transport during a transport strike in Melbourne, to this day his visionary approach lives on. Since the 1960s, his son Geoff McGeary has vigorously encouraged APT to play a pioneering role in Australia’s dynamic travel industry. Today, the benefits of the company’s family-focused culture are increasingly evident. Coupled with APT’s tenacious ability to evolve, the Group embraces an ever-expanding global vision in line with changing market forces and the shifting expectations of the modern-day traveller. However, APT’s core focus still remains the same: to deliver a life-enriching and memorable holiday experience to each and every individual. For more than 20 years, European River Cruising has been at the forefront of APT’s global expansion. APT now operates a fleet of luxury riverships that cruise the waterways of Europe and provide guests with meticulously planned itineraries seamlessly run by expert staff. Other APT touring styles include ocean cruising, coach travel, rail travel, 4WD adventures, private jet air tours and short breaks. APT is proud and grateful to have a very loyal customer base, with 35% of guests booking more than one trip and a sizable percentage booking an amazing average of seven journeys with the business. And if the number of letters of thanks and appreciation received by APT from satisfied customers is anything to go by, the tour operator is well deserving of its award.