ARTIST IN RESIDENCE
Floral stylist Christelle Scifo invites us into her Sydney design studio, Fleurette
“MY WORK ALLOWS ME TO COLLABORATE WITH OTHER LIKE-MINDED CREATIVES. IT’S PART OF MY PERSONAL PHILOSOPHY AND IT MAKES FLEURETTE WHAT IT IS”
THE TERM FLORAL CHOREOGRAPHY SEEMS A FITTING WAY to describe the work of Christelle Scifo. After all, the creative director, consultant and stylist was once a ballet dancer, studying and living in Paris. Thanks to a childhood spent surrounded by a family of artists and gardeners, it’s little surprise that Christelle chose a creative path. “It happened gradually and naturally,” she reflects. “The art, flowers and fashion were always there, through part-time jobs and internships with brands and magazines.” She began styling after an injury put a halt to her dance career, and at 28 she launched Fleurette, a multidisciplinary studio involving set design, floral styling and brand consulting. The life of a freelancer isn’t all roses, she confides, citing the early-morning call times as one of the downsides. But on the flipside, she spends many of those mornings at the flower markets, and no two days are the same, from events and installations to creating concept briefs and catching up on emails. “There’s not one aspect I prefer more. My work is what I enjoy and the chance to create across many fields is such a luxury.” Stay tuned for her upcoming collection of 10 limited-edition vases and vessels created in collaboration with Copper & Clay. Each piece has been uniquely formed and handmade, with no two the same. Working between her home studio and a shared photography studio space called Loffte, both on the Northern Beaches of Sydney, Christelle extols the role women have played in her career, and none more so than her mum. “My mother is an example of diligence, independence, hard work, and always with a kind, humble spirit,” she says. And it’s these very qualities that drive her to keep evolving. “I’ve gained the most memorable lessons through experience, observing my surroundings and learning from my mistakes.”
Wild flower Christelle’s favourite thing about working with flowers is “the process of change, life and death, and fleeting beauty.”
Creative duo Christelle shares a studio space in Brookvale with Jedd Cooney, a photographer. Still life Objects, food, music, flowers and scent all feature in Christelle’s work, bringing the vision and aesthetic of brands, events and places to life.