New live­stock app

Shepparton News - Country News - - LIVESTOCK -

Farm­ers now have ac­cess to day-to-day live­stock prices from across the coun­try at the touch of a but­ton, thanks to a new app.

Re­leased last week, LIVE­stock Pric­ing com­piles sheep, cat­tle and goat prices for farm­ers across the coun­try, and also has a news feed with the lat­est mar­ket head­lines to keep users in­formed.

Founder Rob Kelly said the idea for LIVE­stock Pric­ing was born out of frus­tra­tion over the lack of price in­for­ma­tion avail­able for his fam­ily’s farm­ing en­ter­prise in West­ern Aus­tralia.

‘‘From a farm busi­ness per­spec­tive, not hav­ing that kind of in­for­ma­tion makes the day-to-day de­ci­sion-mak­ing process harder,’’ Mr Kelly said.

‘‘It is very easy to get an in­di­ca­tor of what the grain mar­ket is do­ing com­pared to live­stock mar­kets, which nor­mally in­volves phone calls to agents or read­ing weekly re­ports. But there is noth­ing in those re­ports which in­di­cate how many buy­ers there are and what im­pact that might be hav­ing on pric­ing.’’

Pro­ducers can also add their lo­cal agent to their pro­file, en­abling them to con­tact the agent di­rectly when prices look at­trac­tive.

Mr Kelly said the app could in­crease buy­ers’ mar­ket ac­cess.

‘‘They are giv­ing sell­ers a num­ber ev­ery day, giv­ing them a much bet­ter chance to en­sure they have a con­sis­tent sup­ply of live­stock.’’

The ini­tial ver­sion of LIVE­stock Pric­ing will be up­dated based on feed­back from plat­form users. It is avail­able for down­load from Google Play and the App Stores.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.