Flow-on effects of SPC sale
Please permit me to comment on your article ‘SPC on the market’, December 1.
The News reports ‘‘Coca-Cola Amatil’s proposed sale of SPC has been met with cautious optimism by City of Greater Shepparton Mayor Kim O’Keefe who said at least two potential buyers were in the wings after she received a private briefing some weeks ago.’’
Chinese perhaps? I hope it is not another sell-off to foreign interests.
And further, ‘‘Committee for Greater Shepparton chief executive Sam Birrell said while SPC was important to the region, gone were the days of Shepparton being a one-company town.
‘‘Shepparton doesn’t rise and fall on SPC the way it used to,’’ he said.’’
The trail of SPC and sister company Ardmona Fruit Products is worth study as an indictment of poor business management; or is it something else?
The two companies were built up and promoted as ‘world leaders’ in their class, then in less than 30 years have been amalgamated, internationalised, and now not regarded as a good investment for Coca Cola Amatil.
CCA received government support which I surmise will not be forthcoming to any future buyer, so are Shepparton ratepayers to be challenged for finance? A horrible thought.
Mr Birrell does not appear to understand rural industry mechanics either.
What about the work generated in the orchards, the materials input required to operate a fruit growing business, the flow-on to the community as a whole?
Then there is the irrigation industry riding on the backs of orchardists and other landowners?
The mayor and Mr Birrell should go for a drive around the countryside, off the main roads, and see how it is faring, then they might understand why the central business area is not booming.
Meanwhile, council rates will continue to rise regardless of affordability.