Shepparton News

Food fest cancelled


The Fryers St Food Festival has been cancelled for the second year in a row due to uncertaint­y over coronaviru­s restrictio­ns.

Greater Shepparton City Council and event organisers made the decision to cancel the event, which had been scheduled for November, on Wednesday.

Mayor Kim O’Keeffe said the decision was made "in the best interests of keeping the community safe and healthy".

The festival is a favourite on the events calendar for locals and visitors to enjoy outdoor dining, produce stalls, bars and live entertainm­ent in the heart of Shepparton’s food strip, Fryers St.

The festival was cancelled in 2020, but in previous years thousands of people travelled to experience a variety of meals, sweets and treats on offer, contributi­ng significan­tly to the local economy.

Event co-organiser and Your Project Partner founder Liz Connick said it was sad the festival could not go ahead.

“We would love nothing better than to provide the opportunit­y for people to gather and share in all that the Fryers St Food Festival has to offer,” she said.

“When I reflect on the success of the 2019 event it makes me even more determined to provide a celebratio­n for our community and showcase our rich offerings of food, beer, wine and music.

“At the moment the health and safety of our community and businesses is paramount and I just hold on to the hope that we can all celebrate when the time is right.

“Though it's disappoint­ing the festival cannot happen again this year, the safety and wellbeing of attendees and the traders is our highest priority. We have big dreams for the festival and hope to realise them as soon as possible.”

Event co-organiser and JL Production­s and Hire director Jamie Lea encouraged people in the region to shop locally and invest in the future of the Goulburn Valley.

“Promote the Goulburn Valley to friends and family, and when the time comes help us to spread the word far and wide about Fryers St Food Festival so that the festival's success can ripple through the region and help boost our economy,” she said.

The current lockdown will hit the local visitor economy industry hard and the council encourages eligible businesses to seek support through the Victorian Government Business Support Packages.

“Fryers St is still the home to many wonderful restaurant­s, cafe´s and retail businesses that continue to provide COVID-safe services. We encourage the community to support local businesses where possible through takeaway, click and collect and purchasing vouchers so our businesses will be able to open their doors once restrictio­ns ease,” Cr O’Keeffe said.

Council and event organisers will continue to monitor the latest health and safety guidelines for future events on the calendar and will adapt where necessary.

 ??  ?? No go: The Fryers St Food Festival will not go ahead.
No go: The Fryers St Food Festival will not go ahead.

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