A FRESH FORMAT FOR AIME 2019

This year’s Asia Pacific Incentives and Meetings Event (AIME), held in Melbourne over 18–20 February, delivered a refreshed format to over 2,500 attendees, creating strong inroads for events in the years to come. Over 8,400 meetings took place during the event, orchestrated by the carefully matched algorithm on the new AIME app. The three-day industry event commenced with the Knowledge Program, consisting of 15 thought-provoking sessions designed to challenge the status quo and kickstart the networking process. This was followed by the Welcome Event, which celebrated cultural diversity across the region, and then the more informal outdoor Networking Event, attended by over 800 people. The upbeat vibe and consistent hum of activity throughout AIME 2019 contributed to a 50 per cent increase in hosted buyers from the previous year, with 62 per cent coming from outside Australia and 55 per cent never having attended AIME before. aime.com.au