Lenovo, The new Apple when it comes to Innovation
Lenovo understand their audience expects more than specs - and they work to deliver that.
This is no more evident than with their new YogaBook - a product that was revealed at IFA in Berlin at the weekend and one that already has retailers describing it as the hottest new device of the year. Five years in the making, the YogaBook allows users to write and draw on a piece of paper and instantly see their creations digitised.
Gavin O Hara wrote on a Lenovo blog “It’s time for my complete confession and there’s no other way to say it: I was a tablet doubter.
I saw that nifty thing from the famous fruit-named company and I wondered why people wanted to pay so much just to play Angry Birds and check their email. I used the original Lenovo tablets and could not for the life of me figure out how they would displace my phone and laptop”
“Gadget fatigue had gripped me. I didn’t want another device to carry. I didn’t want a vanity piece, a status symbol. And I didn’t want to be a walking cliché, the guy with the 49 gadgets”.
“Then, a couple of years ago, I got a Yoga Tablet. My stance softened. Even with my laptop dominating my work days, I started to see a path to relevance: getting my morning news on that big beautiful screen, doing light work in the evening, projecting movies on the wall for my kids. It was fun. But it stopped there.”
“With this week’s announcement of the Yoga Book—a device I’m still getting my head around after 10 days of heavy use— I’ve completed the 180 in terms of how I view tablets. In my eyes, they’ve gone from irrelevant to fun to truly useful.”
Lenovo are the Chinese technology company that is actually doing today what Apple used to and now struggles to do. They’re inventing products that are stylish as they are cutting-edge and carving in-roads into the valuable audience of millennials who have grown up on a diet of tablets and smartphones.
“That usefulness starts with an assumption our engineers clearly took to heart: We are not static. We do not sit still all day. We do not use a device the same way on a Saturday morning that we do on a Monday afternoon. We touch, we type, we draw, we write. We work, we play. If we’re lucky, maybe we even sketch the skeleton of an occasional dream.”
O’Hara claimed that the new Yoga Book—or rather the team that built it— “seems to truly get that we need it to be chameleon-esque.” He praised its thin-design, saying “If that matters to me, it will mean even more to a teenager lugging around a 10 kilo backpack”, and called the Yoga Book’s keyboard “impossibly cool.”
He says “it compares favourably to on-screen typing or those doofy snap-on keyboards (not a fan). And because the keyboard is virtual, our engineers were able to work in this crazy error prevention element. Based on data about the 7 most common typing errors, it adjusts the (virtual) sizes of certain keys. Bananas.”
He’s similarly enthused about the Yoga Book’s capacity for stylus inputs.
“The twist with Yoga Book is that you can also take notes with an actual inkpen and they are simultaneously converted too digital. I am the son of two journalists so scribbling ugly notes is like a religion to me—blows my mind that I can do this.”
He’s not the only one impressed. One retailer set to range the Yoga Book told us they “suspect that this product could be in short supply it is going to prove extremely popular as it has a multitude of uses for both the consumer and small medium business market”.
Going into IFA, Lenovo made a promise to its audience. A pledge to show them something “different for the sake of better”. Although the new Yoga Book certainly met that criteria, it wasn’t all the company had on display. They also brought some major additions to their smartphone line-up that fit well within their new strategy.
Note Saver & Real Pen Stylus With Real Ink – the New, Natural Way to Take Notes.
Write in ink on paper with the Real Pen, and let the Yoga Book seamlessly digitise your notes. Edit, organise, merge, and share your notes in a second. Use the included Book Pad clipboard to magnetise your papers and easily keep them in place. Do it while looking at your screen and seeing your notes being digitised before your eyes, or using the Lenovo NoteSaver application to use your Yoga Book as a smart paper pad—folded open for the most natural way to take notes. Now you’ll never lose track of your ideas and inspirations.
On-Demand Halo Keyboard With Haptic Feedback – Makes Serious Work Easier.
When you want to get serious work done, just open the Yoga Book in Type Mode and type away with the easy-to-use Halo keyboard. The Halo keyboard only shows up on demand, only when you need it. The software-optimised keyboard auto-completes and auto-corrects as you type— letting you work quickly and accurately. Its haptic feedback and keyboard shortcuts provide an experience that’s like using a real keyboard, bringing the best of software and hardware into the smartest and thinnest keyboard yet. Now bring your keyboard with you anywhere without feeling the weight.
Use Real Pen to Draw Like a Real Pro.
When artistic inspiration strikes, Yoga Book has you covered. When the keyboard is off, the Create Pad and Real Pen give you the precision and control you expect from a traditional pen on paper. Draw with the included Real Pen that detects 2048 levels of pressure—capturing subtle nuances of every stroke. No need to worry about batteries; the Real Pen works without ever needing a charge. You can even be more creative by using two hands: one on the screen to select tools, pan, and pinch-to-zoom the other hand using the Real Pen to draw on the Create Pad. Best of all, you can see your creations come alive on the display – unlike most tablets, where your hand blocks the display as you draw.
Slim, Light, with All-Day Battery Life – Unleash your Imagination, Anywhere.
Only 4.55 mm thin when opened, weighing just 690 g, and with up to 12 hours of use on a single charge – the Yoga Book allows you to use your creativity wherever you are. Its awesome-looking design is crafted with a premium high-quality alloy of Aluminum (Al) and Magnesium (Mg). Expect to turn heads when you unpack your Yoga Book.
The Power of Windows or Android.
Tablet productivity soars when you’re working in the familiar Windows environment. Get things done quickly and efficiently on mobile versions of apps like Work, Excel, and PowerPoint. The Yoga Book is also available with the Android you know and love from your SmartPhone. Use your favourite SmartPhone Apps & Cloud-based productivity apps such as OneNote, EverNote & Office 365.
Choose a Mode to Match Your Needs.
With a hinge that opens 360º, the Yoga Book can be used in 4 modes to fit your lifestyle: lie-flat Create Mode for note taking and drawing, Browse Mode as a compact 10.1” tablet, Watch Mode for entertainment, and Type Mode as a productive laptop. Make no mistake – Yoga Book has what it takes under the hood to keep up with the demands of your busy life.
Not only is the Yoga book great to create, its great to watch. This 2 in 1 Tablet, features a bright 10.1” Full-HD display & Dolby Atmos® speakers give you an immersive, cinematic sound—putting you at the center of the action. Relax and enjoy binge-watching.
Speed Through Your Day.
Intel® Atom™ gives you advanced technology and processing capabilities, packed onto an ultrathin and lightweight chip that is more energy efficient— perfect for keeping mobile devices going as long as you do on the road.
• Create ON-THE-GO with NEW Lenovo Yoga Book. Thin, light, and stylish, the ultraportable Yoga Book sets your imagination free.
• Available in 2 operating systems: Android & Windows.
• Available in 3 colours: Gold, Grey & Black.
• Pricing: From $799 for Android & $999 for Windows.
• Available now at JB Hi-Fi, Harvey Norman & www.lenovo.com.au