Len­ovo, The new Ap­ple when it comes to In­no­va­tion

SmartHouse - - FIRST LOOK | LENOVO - Writ­ten by Fer­gus Hal­l­i­day

Len­ovo un­der­stand their au­di­ence ex­pects more than specs - and they work to de­liver that.

This is no more ev­i­dent than with their new Yo­gaBook - a prod­uct that was re­vealed at IFA in Ber­lin at the week­end and one that al­ready has re­tail­ers de­scrib­ing it as the hottest new de­vice of the year. Five years in the mak­ing, the Yo­gaBook al­lows users to write and draw on a piece of paper and in­stantly see their cre­ations digi­tised.

Gavin O Hara wrote on a Len­ovo blog “It’s time for my com­plete con­fes­sion and there’s no other way to say it: I was a tablet doubter.

I saw that nifty thing from the fa­mous fruit-named com­pany and I won­dered why peo­ple wanted to pay so much just to play An­gry Birds and check their email. I used the orig­i­nal Len­ovo tablets and could not for the life of me fig­ure out how they would dis­place my phone and lap­top”

“Gad­get fa­tigue had gripped me. I didn’t want an­other de­vice to carry. I didn’t want a van­ity piece, a sta­tus sym­bol. And I didn’t want to be a walk­ing cliché, the guy with the 49 gad­gets”.

“Then, a cou­ple of years ago, I got a Yoga Tablet. My stance soft­ened. Even with my lap­top dom­i­nat­ing my work days, I started to see a path to rel­e­vance: get­ting my morn­ing news on that big beau­ti­ful screen, do­ing light work in the evening, pro­ject­ing movies on the wall for my kids. It was fun. But it stopped there.”

“With this week’s an­nounce­ment of the Yoga Book—a de­vice I’m still get­ting my head around af­ter 10 days of heavy use— I’ve com­pleted the 180 in terms of how I view tablets. In my eyes, they’ve gone from ir­rel­e­vant to fun to truly use­ful.”

Len­ovo are the Chi­nese tech­nol­ogy com­pany that is ac­tu­ally do­ing to­day what Ap­ple used to and now strug­gles to do. They’re in­vent­ing prod­ucts that are stylish as they are cut­ting-edge and carv­ing in-roads into the valu­able au­di­ence of mil­len­ni­als who have grown up on a diet of tablets and smart­phones.

“That use­ful­ness starts with an as­sump­tion our engi­neers clearly took to heart: We are not static. We do not sit still all day. We do not use a de­vice the same way on a Satur­day morn­ing that we do on a Mon­day af­ter­noon. We touch, we type, we draw, we write. We work, we play. If we’re lucky, maybe we even sketch the skele­ton of an oc­ca­sional dream.”

O’Hara claimed that the new Yoga Book—or rather the team that built it— “seems to truly get that we need it to be chameleon-es­que.” He praised its thin-de­sign, say­ing “If that mat­ters to me, it will mean even more to a teenager lug­ging around a 10 kilo back­pack”, and called the Yoga Book’s key­board “im­pos­si­bly cool.”

He says “it com­pares favourably to on-screen typ­ing or those doofy snap-on key­boards (not a fan). And be­cause the key­board is vir­tual, our engi­neers were able to work in this crazy er­ror pre­ven­tion el­e­ment. Based on data about the 7 most com­mon typ­ing er­rors, it ad­justs the (vir­tual) sizes of cer­tain keys. Ba­nanas.”

He’s sim­i­larly en­thused about the Yoga Book’s ca­pac­ity for sty­lus in­puts.

“The twist with Yoga Book is that you can also take notes with an ac­tual inkpen and they are si­mul­ta­ne­ously con­verted too dig­i­tal. I am the son of two jour­nal­ists so scrib­bling ugly notes is like a re­li­gion to me—blows my mind that I can do this.”

He’s not the only one im­pressed. One re­tailer set to range the Yoga Book told us they “sus­pect that this prod­uct could be in short sup­ply it is go­ing to prove ex­tremely pop­u­lar as it has a mul­ti­tude of uses for both the con­sumer and small medium busi­ness mar­ket”.

Go­ing into IFA, Len­ovo made a prom­ise to its au­di­ence. A pledge to show them some­thing “dif­fer­ent for the sake of bet­ter”. Al­though the new Yoga Book cer­tainly met that cri­te­ria, it wasn’t all the com­pany had on dis­play. They also brought some ma­jor ad­di­tions to their smart­phone line-up that fit well within their new strat­egy.

Note Saver & Real Pen Sty­lus With Real Ink – the New, Nat­u­ral Way to Take Notes.

Write in ink on paper with the Real Pen, and let the Yoga Book seam­lessly digi­tise your notes. Edit, or­gan­ise, merge, and share your notes in a sec­ond. Use the in­cluded Book Pad clipboard to mag­ne­tise your pa­pers and eas­ily keep them in place. Do it while look­ing at your screen and see­ing your notes be­ing digi­tised be­fore your eyes, or us­ing the Len­ovo NoteSaver ap­pli­ca­tion to use your Yoga Book as a smart paper pad—folded open for the most nat­u­ral way to take notes. Now you’ll never lose track of your ideas and in­spi­ra­tions.

On-De­mand Halo Key­board With Hap­tic Feed­back – Makes Se­ri­ous Work Eas­ier.

When you want to get se­ri­ous work done, just open the Yoga Book in Type Mode and type away with the easy-to-use Halo key­board. The Halo key­board only shows up on de­mand, only when you need it. The soft­ware-op­ti­mised key­board auto-com­pletes and auto-cor­rects as you type— let­ting you work quickly and ac­cu­rately. Its hap­tic feed­back and key­board short­cuts pro­vide an ex­pe­ri­ence that’s like us­ing a real key­board, bring­ing the best of soft­ware and hard­ware into the smartest and thinnest key­board yet. Now bring your key­board with you any­where with­out feel­ing the weight.

Use Real Pen to Draw Like a Real Pro.

When artis­tic in­spi­ra­tion strikes, Yoga Book has you cov­ered. When the key­board is off, the Cre­ate Pad and Real Pen give you the pre­ci­sion and con­trol you ex­pect from a tra­di­tional pen on paper. Draw with the in­cluded Real Pen that de­tects 2048 lev­els of pres­sure—cap­tur­ing sub­tle nu­ances of ev­ery stroke. No need to worry about bat­ter­ies; the Real Pen works with­out ever need­ing a charge. You can even be more cre­ative by us­ing two hands: one on the screen to se­lect tools, pan, and pinch-to-zoom the other hand us­ing the Real Pen to draw on the Cre­ate Pad. Best of all, you can see your cre­ations come alive on the dis­play – un­like most tablets, where your hand blocks the dis­play as you draw.

Slim, Light, with All-Day Bat­tery Life – Un­leash your Imag­i­na­tion, Any­where.

Only 4.55 mm thin when opened, weigh­ing just 690 g, and with up to 12 hours of use on a sin­gle charge – the Yoga Book al­lows you to use your cre­ativ­ity wher­ever you are. Its awe­some-look­ing de­sign is crafted with a pre­mium high-qual­ity al­loy of Alu­minum (Al) and Mag­ne­sium (Mg). Ex­pect to turn heads when you un­pack your Yoga Book.

The Power of Win­dows or An­droid.

Tablet pro­duc­tiv­ity soars when you’re work­ing in the fa­mil­iar Win­dows en­vi­ron­ment. Get things done quickly and ef­fi­ciently on mo­bile ver­sions of apps like Work, Ex­cel, and Pow­erPoint. The Yoga Book is also avail­able with the An­droid you know and love from your Smart­Phone. Use your favourite Smart­Phone Apps & Cloud-based pro­duc­tiv­ity apps such as OneNote, EverNote & Of­fice 365.

Choose a Mode to Match Your Needs.

With a hinge that opens 360º, the Yoga Book can be used in 4 modes to fit your life­style: lie-flat Cre­ate Mode for note tak­ing and draw­ing, Browse Mode as a com­pact 10.1” tablet, Watch Mode for en­ter­tain­ment, and Type Mode as a pro­duc­tive lap­top. Make no mis­take – Yoga Book has what it takes un­der the hood to keep up with the de­mands of your busy life.

The­atre-Like Mul­ti­me­dia.

Not only is the Yoga book great to cre­ate, its great to watch. This 2 in 1 Tablet, fea­tures a bright 10.1” Full-HD dis­play & Dolby At­mos® speak­ers give you an im­mer­sive, cin­e­matic sound—putting you at the cen­ter of the ac­tion. Re­lax and en­joy binge-watch­ing.

Speed Through Your Day.

In­tel® Atom™ gives you ad­vanced tech­nol­ogy and pro­cess­ing ca­pa­bil­i­ties, packed onto an ul­trathin and light­weight chip that is more en­ergy ef­fi­cient— per­fect for keep­ing mo­bile de­vices go­ing as long as you do on the road.

• Cre­ate ON-THE-GO with NEW Len­ovo Yoga Book. Thin, light, and stylish, the ultraporta­ble Yoga Book sets your imag­i­na­tion free.

• Avail­able in 2 op­er­at­ing sys­tems: An­droid & Win­dows.

• Avail­able in 3 colours: Gold, Grey & Black.

• Pric­ing: From $799 for An­droid & $999 for Win­dows.

• Avail­able now at JB Hi-Fi, Har­vey Nor­man & www.len­ovo.com.au

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