HTC

Here For The Hol­i­days

SmartHouse - - CONTENTS - Writ­ten by Fer­gus Hal­l­i­day

A star­tling con­trast to the ev­er­green cries of stag­na­tion, 2016 has seen the land­scape of the smart­phone world face greater and greater up­heaval. Ap­ple has been dragged into rows with both sov­er­eign gov­ern­ments and its own cus­tomers while Sam­sung’s gam­ble to seize the sil­i­con throne blew up in their faces. Even once-sta­ble smart­phone brands are fac­ing false-start af­ter false-start and mis­fire af­ter mis­fire.

How­ever, de­spite all this, HTC has man­aged to not only stand its ground but steadily strengthen its po­si­tion. Still reap­ing the ben­e­fits of a num­ber of suc­cess­ful new prod­uct launches in the first half of 2016, the com­pany is poised to make even big­ger gains in the lead up to Christ­mas. Their di­verse slate of de­vices cov­ers all the usual bases while their vir­tual re­al­ity of­fer­ings are cre­at­ing whole new au­di­ences.

HTC De­sire 825

HTC 10

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