360 De­grees

of Sep­a­ra­tion

SmartHouse - - COMPETITIO­N - Writ­ten by Jon Bragg

Tra­di­tional cam­era mak­ers such as Nikon have be­gun their push into the mar­ket along­side tech giants like Sam­sung and LG. As a re­sult, there’s no short­age of de­vices to choose from, plenty of which come de­signed around smart­phone in­ter­ac­tiv­ity.

Newer com­pa­nies are also mak­ing waves in the in­dus­try, with unique prod­ucts and strong fea­tures that chal­lenge these es­tab­lished man­u­fac­tur­ers.

One of these com­pa­nies is 360fly.

The 360fly HD cam­era, launched last year, is wa­ter re­sis­tant, dust­proof and shock­proof, and fea­tures 32GB of in­ter­nal mem­ory, enough for two hours of 360-de­gree footage. Po­ten­tially re­plac­ing tra­di­tional ac­tion cam­eras from com­pa­nies like GoPro and Sony, the 360fly HD packs a lot of fea­tures into a 61mm sphere weigh­ing 142 grams.

Like other pop­u­lar ac­tion cam­eras, 360fly also of­fers a slew of ac­ces­sories, rang­ing from a vir­tual re­al­ity head­set for view­ing your 360 videos to dive hous­ing to pro­tect the cam­era at depths of up to 60 me­tres.

As the de­mand for 4K TVs soars higher than ever, 360fly have also launched a new 4K model. The 360fly 4K, re­leased ear­lier this year, can shoot up to two hours of 360-de­gree 4K footage to the 64GB in­ter­nal mem­ory. The 360fly 4K cam­era adds an Au­topi­lot Ac­tion Tracker, self-edit­ing to re­duce long videos down to high­light reels, and it can even act a sec­ond cam­era with the 16:9 POV mode.

“Based off feed­back from cur­rent 360fly users and 360fly brand am­bas­sadors, the 360fly 4K cam­era rep­re­sents the next evo­lu­tion of fea­tures, like 4K video and live stream­ing,” 360fly CEO Peter Ad­der­ton said.

The com­pany is even of­fer­ing a trade-in pro­gram for your old ac­tion cam­eras, of­fer­ing up to $200 credit to­wards a new 360fly 4K cam­era. 360fly sep­a­rates it­self from other brands by pay­ing close at­ten­tion to the feed­back of its cus­tomers, and de­liv­er­ing ad­di­tional fea­tures and im­prove­ments to their 360-de­gree cam­eras.

“As more and more peo­ple adopt 360 de­gree cam­eras, 360fly con­tin­u­ously strives to sur­prise and de­light its users with en­hance­ments that al­low just about any­body to take high-qual­ity, 360-de­gree video, cap­tur­ing just about any event in a way that is unique and highly im­mer­sive,” said Nick Seg­ger, Mar­ket­ing Man­ager at 360fly’s Aus­tralian dis­trib­u­tor RIISE.

As for smart­phone con­nec­tiv­ity, the cam­era is com­pat­i­ble with more than just a few mod­els. Most An­droid smart­phones with a 4K dis­play can be used as a viewfinder and con­troller for the 360fly cam­eras, with most iOS de­vices re­leased since 2013 also be­ing fully com­pat­i­ble with the app.

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