Widen­ing the Colour Gamut

SmartHouse - - FIRST LOOK -

In some ways, the jump from tra­di­tional tele­vi­sion tech­nol­ogy to quan­tum dot-pow­ered dis­plays is as big as the jump from black-and­white to colour or from 2D to 3D an­i­ma­tion. In the sim­plest terms, Quan­tum Dot brings the home en­ter­tain­ment ex­pe­ri­ence on your screen closer than ever be­fore to the spec­trum you’re ca­pa­ble of see­ing with your own eyes.

By widen­ing the colour gamut, we’re not just push­ing to­wards a brighter fu­ture but also a bet­ter one. With tra­di­tional LCD LED TVs - even 4K ones - you’re only see­ing a slice of the vis­ual spec­trum. With QLED, that slice ex­plodes into a kaleidosco­pe. In the past, your TV could only recog­nise and dis­play one kind of red. Now, they can dis­play thou­sands from bright­est to dark­est. Ul­ti­mately, QLED will en­able con­tent mak­ers more con­trol and open the gates for a new par­a­digm of home en­ter­tain­ment. Af­ter all, it’s not just brighter - it’s bet­ter.

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