LG RE­MAINS UNIM­PRESSED BY HDR10+

SmartHouse - - CES 2018 // LG - Writ­ten by STEVE MAY

It’s one of the most im­pres­sive sights at CES 2018: the LG OLED ‘canyon’. The brand al­ways pro­vides a spec­tac­u­lar en­trance to its booth at the Las Ve­gas Con­ven­tion Cen­tre, and this year was no dif­fer­ent.

Vis­i­tors were guided through a wind­ing 28m trail be­tween 246 open frame OLED dis­plays, in both con­cave and con­vex con­fig­u­ra­tions. The screens looped spec­tac­u­lar na­ture footage, such as for­est, glacier and wa­ter­fall for an im­mer­sive 2-bil­lion pixel ex­pe­ri­ence. The sheer pre­ci­sion of the cre­ation was mind-bog­gling, the im­ages strik­ingly dy­namic. To en­hance the re­al­ism of the ex­hibit, the sound­track was pre­sented in Dolby Atmos.

LG open frame OLED dis­plays are more typ­i­cally used for busi­ness-to-busi­ness ap­pli­ca­tions and other as­pects of

dig­i­tal sig­nage. The canyon fea­tures 90 con­cave and 156 con­vex screens.

Once through and onto the LG stand proper, the com­pany con­tin­ued to im­press with demon­stra­tions of high-frame rate video, com­par­ing 120HZ smooth­ness with stan­dard 60Hz ma­te­rial, and var­i­ous im­ple­men­ta­tions of HDR.

When asked if LG would ex­tend its HDR TV com­pat­i­bil­ity to in­clude HDR10+, Dar­ren Petersen, Head of Prod­uct mar­ket­ing, of­fered Inside CI an un­qual­i­fied ‘No.’ The com­pany says its own HDR Pro pro­cess­ing, which adds dy­namic meta­data to static HDR10, has made the new tech­nol­ogy ir­rel­e­vant.

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