JABRA HEAR­ING AID SKILLS PAYS DIV­I­DENDS WHEN IT COMES TO TOP END EAR BUDS

SmartHouse - - CES 2018 // Jabra - Writ­ten by DAVID RICHARDS

When it comes to ear buds there is one thing that is crit­i­cal, minia­tur­i­sa­tion es­pe­cially if you want to lis­ten to music or take a call on the go from a de­vice that is de­signed to fit snugly into your ear.

At CES Dan­ish Com­pany Jabra re­leased three new in ear buds, th­ese were third gen­er­a­tion de­vices that have been en­gi­neered from the ground up by a Com­pany whose par­ent Com­pany GN Net­com have been mak­ing minia­turised hear­ing aids for decades.

Ac­cord­ing to Adam Robert­son, Jabra’s Sr. Man­ager of Prod­uct Mar­ket­ing the new gen­er­a­tion of ear­phones from the com­pany in­cludes the Jabra Elite 65t ear­buds, the water-re­sis­tant Jabra Elite Ac­tive 65t which ap­pears to be a suc­ces­sor to the Elite Sport, and the Elite 45e neck­band which seems to be a se­quel to the Jabra Elite 25e fea­tur­ing the same form fac­tor are among the “best ear­buds in in the world to­day”.

“At Jabra we like to get the ba­sics right, fit, de­sign and the elim­i­na­tion of dropout” said Robert­son.

He said that both the Jabra Elite 65t and Elite Ac­tive 65t should de­liver a more com­fort­able de­sign com­pared to the pre­vi­ous mod­els, all the while im­prov­ing upon bat­tery life and per­for­mance.

He ad­mits that their her­itage build­ing some of the world’s lead­ing hear­ing aids has helped the Com­pany to pack in sev­eral unique ca­pa­bil­i­ties.

New stand­out fea­tures in­clude builtin voice sup­port for vir­tual as­sis­tants in­clud­ing Ama­zon Alexa, Google As­sis­tant, and even Ap­ple’s Siri.

Bat­tery life is now five hours of au­dio play­back on a sin­gle bat­tery charge, and the car­ry­ing case comes with its own in­ter­nal bat­tery able to hold two ad­di­tional charges.

The main dif­fer­ence be­tween the Elite 65t and Elite Ac­tive 65t lies in the lat­ter model’s in­clu­sion of an in­te­grated ac­celerom­e­ter, mak­ing it ideal for fit­ness-ori­ented ap­pli­ca­tions, as well as its IP56 water re­sis­tance.

Ac­cord­ing to Robert­son a ma­jor prob­lem with some ear bud head­phones is skip­ping and dropout.

“With the new in ear buds we used our ex­ten­sive minia­tur­i­sa­tion skills cou­pled with our sound au­dio ex­per­tise to de­liver new ca­pa­bil­i­ties in the new mod­els.

The Com­pany has also an­nounced the Elite 45e which is also wire­less but comes with a neck­band de­sign em­ploy­ing a soft mem­ory wire.

Ac­cord­ing to Robert­son the Jabra Elite 45e fea­tures a unique box mi­cro­phone so­lu­tion that should match and sur­pass the voice clar­ity of any stereo wire­less head­phones. All three ear­bud mod­els will be com­pat­i­ble with the Jabra Sound+ smart­phone ap­pli­ca­tion giv­ing users more con­trol over the way they’re lis­ten­ing to their music.

The new Elite 65t is avail­able in Aus­tralia from March, with Elite Ac­tive 65t avail­able mid-April.The same launch time­frame also ap­plies to the Elite 45e which will be the more af­ford­able va­ri­ety.

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