SmartHouse - - CES 2018 // LG - Writ­ten by ROMA CHRIS­TIAN

Ahead of CES 2018, LG has un­veiled its ThinQ ar­ti­fi­cial in­tel­li­gence (AI) hard­ware and new ad­vanced image pro­ces­sor, to be em­bed­ded within its lat­est range of OLED and SU­PER OLED TVs.

The com­pany claims that the in­te­gra­tion will “lay the ground­work for the TV of to­mor­row”.

ThinQ will en­able LG TVs to han­dle “hun­dreds of voice re­quests” via the com­pany’s own smart plat­form, and third-party AI ser­vices.

With the new AI func­tion­al­ity in­cor­po­rated within its TVs, con­sumers can now speak di­rectly into their re­mote con­trol.

LG’s ThinQ will also be the ba­sis for a ‘smart home hub’, pro­vid­ing ac­cess to other smart home prod­ucts, such as robo vac­u­ums, smart lights and smart speak­ers (i.e. any prod­uct which can con­nect to the TV via Wi-Fi or Blue­tooth).

The com­pany’s new Al­pha 9 pro­ces­sor will power LG’s lat­est range of OLED TV, tak­ing image qual­ity to the next level.

LG claims that Al­pha 9 pro­vides “true-to-life im­ages with in­cred­i­bly rich colours, sharp­ness and depth for more re­al­ism”. Al­pha 9 is de­signed to sup­port a high frame rate, for bet­ter ren­der­ing of sports and ac­tion movies.

Brian Kwon, Pres­i­dent of LG Home En­ter­tain­ment af­firms that the two in­no­va­tions will take TV view­ing to an ‘un­ri­valled’ level:

“LG is con­tin­u­ally seek­ing to in­no­vate in home en­ter­tain­ment and LG ThinQ along with the α (Al­pha) 9 pro­ces­sor will de­liver a TV view­ing ex­pe­ri­ence that is un­ri­valled in the in­dus­try.

“At LG, our in­ter­est is in im­prov­ing user life­styles and con­ve­nience, which our 2018 TVs am­ply de­liver.”

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