Sam­sung

SmartHouse - - CONTENT - Writ­ten by DAVID RICHARDS

Sam­sung has done it again, by set­ting a new bench­mark for a pre­mium smart­phone, with the launch at Mo­bile World Congress of the new Sam­sung $1,199 Galaxy S9 and a top end Galaxy S9+ which will cost you $1399 for a 64GB model or $1499 for a $256GB model.

And in what could well have Ap­ple gnash­ing their teeth in frus­tra­tion, the Korean Com­pany has also estab­lished a new bench­mark for what a smart­phone cam­era can do.

The S9+ has an all new su­per speed dual pixel 12MP AF sen­sor with OIS (F1.5/F2.4). It also comes with a su­per wide-an­gle, su­per speed dual Pixel 12MP AF sen­sor (F1.5/F2.4) for those big wide shots that so many peo­ple love to shoot.

On the front of the S9+ and ideal for the big selfie is an 8MP AF (F1.7) dual cam­era with dual OIS. There is also a new 12 MP lens with F2.4 aper­ture.

Run­ning the new An­droid 8 Oreo the S9 is 147.7mm high x 68.7mm wide

The de­vice which is a mere 8.5mm wide weighs in at 163g, it’s also wa­ter­proof to an IP68 rat­ing.

At the top end of the range the S9+ is a tad big­ger at 158.1mm high x 73.8mm wide it’s also x 8.5mm thick and weighs in at189g it’s also wa­ter­proof. Un­der the bon­net is an iris sen­sor, pres­sure sen­sor, ac­celerom­e­ter, barom­e­ter, and fin­ger­print sen­sor.

In or­der to en­joy what Sam­sung claims is a truly cin­e­matic mo­bile view­ing ex­pe­ri­ence, the Korean Com­pany has lever­aged their ac­qui­si­tion of Har­man to de­liver a new pre­mium sound sys­tem in the S9.

To en­able users to ex­pe­ri­ence true au­di­tory im­mer­sion, Sam­sung placed pow­er­ful, AKG-tuned stereo speak­ers at the bot­tom and ear­piece of the Galaxy S9. To­gether, the speak­ers pump out au­dio that’s not only loud, but also rich and balanced, no mat­ter the vol­ume.

This means that whether you’re stream­ing the lat­est binge-wor­thy show or jam­ming out to a new playlist, the Galaxy S9 will de­liver high-qual­ity au­dio that keeps you en­gaged and makes your show, song, or pod­cast that much more en­joy­able.

The Galaxy S9 also fea­tures a Dolby Atmos ef­fect that gives users lis­ten­ing through head­phones or the de­vice’s speak­ers the sen­sa­tion that they’re ex­pe­ri­enc­ing 360-de­gree sur­round sound. The clever feature care­fully an­a­lyzes how key vari­ables af­fect the au­dio in or­der to cre­ate the most im­mer­sive sound ex­pe­ri­ence pos­si­ble.

The func­tion en­riches both Dolby Atmos-ex­clu­sive con­tent as well as var­i­ous other forms of me­dia, and may eas­ily be tog­gled on or off.

Sam­sung fo­cused it’s un­veil­ing on the bol­stered cam­era. It has a feature that lets users take clear pictures in very low light by tak­ing 12 pho­tos at once and stitch­ing them to­gether to form a crisp image.

An­other key cam­era feature is su­per slow mo­tion video.

Sam­sung also launched a feature called AR Emoji, which al­lows a user to take a selfie and turn it into their own cus­tom emoji. The cam­era can track a per­son’s face and mimic their fa­cial ex­pres­sion on the dig­i­tal ver­sion of them­selves too.

AR Emoji ri­vals Ap­ple’s iPhone X feature called An­i­moji. Th­ese are an­i­mated char­ac­ters that mimic a per­son’s face when they move it. Sam­sung’s of­fer­ing is dif­fer­ent be­cause it al­lows a per­son to cre­ate an emoji ver­sion of them­selves.

To get peo­ple to up­grade from ear­lier model smart­phones, Sam­sung has re­vealed a new trade-in pro­gram in part­ner­ship with mo­bile net­works, where users can get money for their old de­vices. The hope is that it will make buy­ing an ex­pen­sive phone more palat­able and en­cour­age peo­ple to up­grade, which will be key for growth in an in­creas­ingly sat­u­rated smart­phone mar­ket.

“At the end of the day, if Sam­sung re­ally wants to keep a user base prop­erly, they need to give the tools for cur­rent users to trade in de­vices to make sure they feel like they aren’t los­ing money,” Fran­cisco Jeron­imo, re­search di­rec­tor for Euro­pean mo­bile de­vices at IDC said at MWC.

Sam­sung also showed an im­proved ver­sion of Bixby, its smart dig­i­tal as­sis­tant. In one demon­stra­tion, Sam­sung showed how Bixby could live trans­late a piece of text. The South Korean elec­tronic gi­ant also un­veiled a new ver­sion of Dex, which al­lows a user to con­nect their smart­phone to a big­ger screen, to turn it into a ‘desk­top-like’ ex­pe­ri­ence.

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