SmartHouse - - COMMENT - Writ­ten by DAVID RICHARDS

I have been around the TV mar­ket for decades from the days when brands such as Blaupunkt, Loewe, Sony, Philips and Grundig ac­tu­ally held mar­ket share in the then CRT mar­ket­place.

To­day the big brands are LG, Sam­sung Pana­sonic and in the cheap dis­count mar­ket Hisense.

In the value mar­ket, brands such as Bauhn which is sold via Aldi and Po­laroid which is sold at Big W stores are an ex­cel­lent in­vest­ment if you are look­ing for a cheap 4K Ul­tra High Def­i­ni­tion TV. How­ever, I do rec­om­mend that you also in­vest in a third party smart TV ca­pa­bil­ity such as Chrome­cast, Fetch TV Mini or an Ap­ple TV box.

TV Com­pa­nies love sell­ing you a TV, con­tent Com­pa­nies such as Google and Net­flix are keen to de­liver the lat­est con­tent and smart TV ca­pa­bil­ity.

Brands such as Sony are fast be­com­ing a “yes­ter­day” TV Com­pany. They un­for­tu­nately lost their way and dur­ing the past decade have been los­ing mil­lions in the TV mar­ket.

This has seen them move from own­ing TV man­u­fac­tur­ing plants to re­ly­ing on third party TV man­u­fac­tur­ers in China to make their TV’s.

Take their lat­est A8F 4K OLED TV from Sony. Built around an LG OLED dis­play screen it is us­ing an old Sony pro­ces­sor and the re­mote con­trol is a shocker.

In com­par­i­son, com­pe­ti­tion be­tween LG and Sam­sung to own the top end of the TV mar­ket is driv­ing in­no­va­tion espe­cially when it comes to pro­ces­sors.

The heart and soul of any TV to­day is the pro­ces­sor, it’s ba­si­cally the en­gine that man­ages the pro­cess­ing of im­age data and con­tent. Both Sam­sung and LG have de­liv­ered new 2018 en­gines that sig­nif­i­cantly im­prove the out­put qual­ity of their TV’s.

The Sam­sung Q9 per­forms bet­ter in bright light while the new LG top end OLED TV delivers a blacker black.

And when it comes to OLED Vs the QLED TV tech­nol­ogy I strongly sug­gest that the bulk of con­sumers would not be able to pick the dif­fer­ence in a blind test.

As for the qual­ity that you see on a TV in a re­tail store, take no no­tice be­cause all of the brands are show­ing en­gi­neered and ma­nip­u­lated show reels that are not able to be repli­cated in a home when a TV is switched from ‘Shop’ mode to home mode.

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