Sam­sung Q9F & 8F

Sam­sung 2018 TVs

SmartHouse - - CONTENT - Writ­ten by ROMA CHRIS­TIAN

Fol­low­ing a global un­veil­ing in New York early this year, Sam­sung Aus­tralia has launched its 2018 suite of TVs, fea­tur­ing new ad­di­tions to its ‘ul­tra-thin’ flag­ship QLED and UHD range, whilst de­but­ing ‘Am­bi­ent Mode’ and ‘One Clear Con­nec­tion’.

Sam­sung as­serts its 2018 range caters to in­creas­ing Aus­tralian de­mand for large screen TVs, with sev­eral mod­els sized 75-inches and above.

The new range is avail­able now.

Con­cern­ing im­age qual­ity, Sam­sung’s 2018 QLED TVs come with a 10 Year ‘No Screen Burn Guar­an­tee’, cour­tesy of the tele­vi­sion’s ‘Quan­tum Dots’ tech­nol­ogy.

On se­lected mod­els, Sam­sung has de­buted ‘One Clear Con­nec­tion’, which trans­mits both power and data through one Te­flon ‘trans­par­ent coloured’ ca­ble.

For Sam­sung, it’s the first time a TV can trans­mit both AV high ca­pac­ity data and power in a sin­gu­lar TV ca­ble.

New to Sam­sung’s QLED TV range is ‘Am­bi­ent Mode’, which dis­plays a suite of in­for­ma­tion (e.g. weather, fam­ily pho­tos or art­work) when not in use.

Spe­cific to the new ‘Q9F’ and ‘Q8F’, Sam­sung has in­cor­po­rated ‘Di­rect Full Ar­ray’ tech­nol­ogy for what is claimed to pro­vide “deep blacks and re­duced screen re­flec­tion”, cour­tesy of “pre­ci­sion con­trolled” LEDs.

Am­bi­ent Mode also de­tects the colour/pat­tern of an ad­ja­cent wall, and via the SmartThings app can dis­play an im­age which makes the TV seem as though a trans­par­ent screen.

The fea­ture also de­tects when peo­ple are a room, and through sync­ing with mo­bile sig­nals, can ac­ti­vate or de­ac­ti­vate con­tent as peo­ple en­ter/leave.

Hass Mahdi, Sam­sung Elec­tron­ics Aus­tralia Head of AV, claims the 2018 TV range re­flects Aus­tralian’s chang­ing con­sumer be­hav­iour:

“The way Aus­tralians watch and use their TVs is chang­ing and we’ve re­sponded with a line-up that re­flects their life­style, per­sonal style and view­ing habits.

“We con­tinue to de­liver on pic­ture qual­ity whilst recog­nis­ing that Aussies want tech­nol­ogy that works around them and their pas­sions, whether they are watch­ing sports, movies or gam­ing.

“With Am­bi­ent Mode you can in­stantly trans­form the TV into a func­tion­ing screen that matches its sur­round­ings. With the lat­est in Sam­sung’s pic­ture qual­ity mean­ing you no longer need a big room to own one, we also know that Aus­tralians are look­ing for larger TVs. Aussies can now get closer to the ac­tion with­out dis­trac­tion.”

Sam­sung’s new QLED and Premium UHD TVs are com­pat­i­ble with HDR10+ con­tent, which claims to op­ti­mise dis­play ac­cord­ing to the film di­rec­tor’s in­ten­tion.

All of Sam­sung’s 2018 TV ranges con­nect to other Sam­sung de­vices with the SmartThings app, and fea­ture its Smart Hub which in­te­grates with sev­eral pop­u­lar TV stream­ing apps (e.g. Ama­zon Prime Video, Net­flix, YouTube etc).

Sam­sung claims ‘Am­bi­ent Mode’ for­goes the need for con­sumers to have a “plain, black screen” when not watch­ing con­tent.

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