SHARP WANTS TO COME BACK INTO OZ TV MARKET WITH 8K TV
Sharp does want to come back into the Australian TV market and their first TV could be an 8K model claim executives from the Japanese TV Company.
According to Foxconn executives at this year’s Hong Kong Fair Australia is still seen as an “important TV market” and their new offering is set to be a serious challenger brand to current TV brands especially the likes of Hisense and TCL.
The Japanese Company pulled out of the Australian market two years ago due in part to poor TV marketing.In late April, Sharp which
was acquired by Foxconn, began shipping the world’s first commercially available 8K monitor, the 70-inch, 7,680 by 4,320 Aquos LV-70X500E.
Already several movies are being shot in 8K and the next Olympic games in Japan is being shot in 8K this will allow owners of a Sharp TV to stream 8K content over an NBN connection.
At IFA, several brands will roll out 8K TV’s among them will be Samsung, LG, Sony Hisense who have been forced to licence the Toshiba brand name and TCL.
In the USA the Aquos 8K monitor is not
scheduled to ship in the U.S. until at least 2020. Hisense whose TV’s had been rejected by US consumers because of a poor-quality perception by US consumers, initially licensed the Sharp brand.
After Sharp objected to the poor quality of the Hisense manufactured TV’s that carried their brand name Sharp took the name back and Hisense was forced to go shopping for a new premium TV brand
The new Sharp 8K TV went on sale in China, Japan and Taiwan at the end of last year, and shipments to Europe have already begun.