SHARP WANTS TO COME BACK INTO OZ TV MAR­KET WITH 8K TV

SmartHouse - - NEWS - Writ­ten by DAVID RICHARDS

Sharp does want to come back into the Aus­tralian TV mar­ket and their first TV could be an 8K model claim ex­ec­u­tives from the Ja­panese TV Com­pany.

Ac­cord­ing to Fox­conn ex­ec­u­tives at this year’s Hong Kong Fair Aus­tralia is still seen as an “im­por­tant TV mar­ket” and their new of­fer­ing is set to be a se­ri­ous chal­lenger brand to cur­rent TV brands espe­cially the likes of Hisense and TCL.

The Ja­panese Com­pany pulled out of the Aus­tralian mar­ket two years ago due in part to poor TV mar­ket­ing.In late April, Sharp which

was ac­quired by Fox­conn, be­gan ship­ping the world’s first com­mer­cially avail­able 8K mon­i­tor, the 70-inch, 7,680 by 4,320 Aquos LV-70X500E.

Al­ready sev­eral movies are be­ing shot in 8K and the next Olympic games in Ja­pan is be­ing shot in 8K this will al­low own­ers of a Sharp TV to stream 8K con­tent over an NBN con­nec­tion.

At IFA, sev­eral brands will roll out 8K TV’s among them will be Sam­sung, LG, Sony Hisense who have been forced to li­cence the Toshiba brand name and TCL.

In the USA the Aquos 8K mon­i­tor is not

sched­uled to ship in the U.S. un­til at least 2020. Hisense whose TV’s had been re­jected by US con­sumers be­cause of a poor-qual­ity per­cep­tion by US con­sumers, ini­tially li­censed the Sharp brand.

Af­ter Sharp ob­jected to the poor qual­ity of the Hisense man­u­fac­tured TV’s that car­ried their brand name Sharp took the name back and Hisense was forced to go shop­ping for a new premium TV brand

The new Sharp 8K TV went on sale in China, Ja­pan and Tai­wan at the end of last year, and ship­ments to Europe have al­ready be­gun.

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