GER­MAN TV BRAND LOEWE

Chal­lenges Premium OLED TV Mak­ers With Cheap Bild 3, 65-Inch Model

SmartHouse - - NEWS - Writ­ten by DAVID RICHARDS

Loewe have thrown a span­ner into the top end of the TV mar­ket with a Ger­man made 3.65 4K Ul­tra HD OLED TV with Dolby vi­sion, HLG, and HDR for only $6,999.

One of the orig­i­nal play­ers in the premium TV mar­ket in Aus­tralia Loewe is mak­ing a con­certed ef­fort to re­cap­ture mar­ket share in Aus­tralia with a range of TV’s that se­ri­ously chal­lenge LG, Pana­sonic and Sony in the TV OLED mar­ket their lat­est of­fer­ing is only $599 more ex­pen­sive than a sim­i­lar LG of­fer­ing.

Chan­nelNews TV ed­i­tor Steve May who is based in Europe has de­scribed the new 65″ Loewe as a “se­ri­ously good premium TV”. Read May’s re­view on page 78.

He said that Loewe was one of the first TV brands to el­e­vate the de­sign of the hum­ble tele­vi­sion into some­thing that ap­proached art.

Un­der the guid­ance of cre­ative di­rec­tor Bodo Sper­lein, it brought a sense of min­i­mal­ist re­fine­ment to its flat screens; it wanted them to look as good off as on.

With the Bild 3.65, it’s clear the Ger­man brand hasn’t run out of ideas. De­spite the fact that this is os­ten­si­bly a Loewe ‘bud­get’ of­fer­ing, it has em­bel­lish­ments that will de­light those look­ing for

class above cost-sav­ings.

The Loewe Bild 3 line-up ac­tu­ally con­sists of both LED LCD as well as OLED mod­els.

The new TV sits on a pedestal stand and fea­tures a dis­tinct cir­cu­lar LED sta­tus in­di­ca­tor.

May claims that the Loewe Ul­tra HD OLED of­fer­ing TV clearly ex­ceeds the Premium cer­ti­fi­ca­tion spec­i­fi­ca­tions of the HDR Al­liance.

He said in a re­view of the TV that “A for­ward fac­ing speaker ar­ray (we hes­i­tate to call it a sound­bar) is fin­ished in an acous­ti­cally neu­tral char­coal fab­ric”.

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