COM­PE­TI­TION DRIV­ING SMART­PHONE AND PC GAM­ING IN­NO­VA­TION, BUT WHO IS WIN­NING?

SmartHouse - - COMMENT - Writ­ten by DAVID RICHARDS

Aus­tralia’s smart­phone mar­ket is un­der­go­ing change, Chi­nese brands Oppo and Huawei are des­per­ately look­ing to grow share, at the same time re­tail­ers are re­luc­tant to range their prod­uct of­fer­ing.

The Com­pany that should be up there with Ap­ple and Sam­sung is Huawei with their P20 Pro. This is an ex­cel­lent smart­phone that comes with the all new Kirin 980 en­gine.

An­a­lysts have Huawei over­tak­ing Ap­ple in global smart­phone rank­ings for the sec­ond quar­ter this year. Lat­est fig­ures from Gart­ner puts Huawei ahead in terms of Q2 end user sales.

Over­all, Gart­ner says sales of smart­phones to end users jumped 2% in the quar­ter, reach­ing 374 mil­lion units.

An­a­lysts peg the Chi­nese smart­phone maker with a 13.3% mar­ket share, say­ing it sold ~49.8M de­vices in the quar­ter, up from 9.8% the year be­fore— ahead of Ap­ple, which it cal­cu­lates took an 11.9% mar­ket share (down from 12.1% in Q2 2017), selling ~44.7M iPhones.

Both Huawei and Oppo are also keen to get a seat at the pre­mium smart­phone ta­ble but it is go­ing to be tough for these two brands in Aus­tralia.

The re­cently launched Galaxy Note 9 has smashed all records for a pre­mium Sam­sung phone while Oppo has re­sorted to me­chan­i­cal pop-up cam­eras to grab share away from Ap­ple and Sam­sung, the two mar­ket lead­ers.

At the same time, ques­tions are be­ing asked as to whether Sony is ex­it­ing the Aus­tralian smart­phone mar­ket.

Also strug­gling is HTC who at the value end are un­der pres­sure from Aus­tralia’s #3 smart­phone brand Al­ca­tel. Owned by Oppo arch ri­val TCL, this Com­pany has used the big IFA show in Ber­lin to re­lease a new low-cost Black­Berry smart­phone that has all the se­cu­rity fea­tures that Black­Berry be­came fa­mous for.

In Septem­ber, Ap­ple is set to re­lease three new iPhones in­clud­ing a bud­get model which could strip share away from the likes of Nokia - who are still strug­gling - and LG and Sam­sung.

In the PC gam­ing mar­ket, brands that are pow­er­ing ahead are Acer with their Preda­tor of­fer­ing, and MSI who are well known for their over en­gi­neered gam­ing ma­chines.

These two brands are locked in head to head bat­tles with HP, Alien­ware and Len­ovo and when this hap­pens the big win­ner is the con­sumer, as each brand looks to out do each other with cut­ting edge new tech­nol­ogy.

Over­all, com­pe­ti­tion is driv­ing in­no­va­tion and in this is­sue of SmartHouse we have opened the door to sev­eral new smart­phone and gam­ing PC prod­ucts, as well new sound gear that is hit­ting the mar­ket.

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