SmartHouse - - FIRST LOOK // FOXTEL -

Pay TV provider, Foxtel, has sought to re-in­vig­o­rate its brand name, de­but­ing Aus­tralia’s first 4K TV chan­nel – with an em­pha­sis on sport – ahead of its im­pend­ing IPO.

The chan­nel claims to of­fer Aus­tralia’s first [and only] guar­an­teed 4K satel­lite sig­nal, ac­com­pa­ny­ing Foxtel’s “most ad­vanced” stream­ing box yet.

Launch­ing in Oc­to­ber, ‘Chan­nel 444’ forms part of Foxtel’s ‘Plat­inum HD’ and ‘Sports HD’ pack­age, ac­cessed via the newly re­leased ‘iQ4’ set top box. iQ4 pro­vides 4K TV own­ers ac­cess to Foxtel’s 4K TV chan­nel, in­clud­ing the com­pany’s cov­er­age of the one day in­ter­na­tional cricket in Novem­ber.

Af­ter snar­ing rights from Cricket Aus­tralia, Foxtel is set to of­fer year­round cricket cov­er­age, along­side a ded­i­cated cricket chan­nel.

The com­pany is set to roll-out a slew of unique 4K TV con­tent over the next 12 months, launch­ing with “live sport, doc­u­men­taries, con­certs and more.”

Foxtel as­serts the new iQ4 is the be­gin­ning of “a new wave of in­no­va­tion”, with the com­pany re­fresh­ing its brand iden­tity ahead of its IPO.

CEO, Pa­trick De­laney, claims the new chan­nel and set top box is the “first step” in Foxtel’s 4K fu­ture, with the ser­vice tipped to cap­i­talise on the growth of 4K TVs.

Broad­cast of Foxtel’s 4K TV chan­nel will be fa­cil­i­tated via its iQ4 set top box and satel­lite net­work, with the com­pany claim­ing guar­an­teed 4K de­liv­ery, un­like NBN fa­cil­i­tated video stream­ing.

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