SmartHouse - - CONTENT - Writ­ten by DAVID RICHARDS

In the bat­tle of the TV brands both LG and Sam­sung have to­day re­vealed new 8K TV’s at IFA in Ber­lin.

Sam­sung is en­ter­ing the 8K TV mar­ket with a new Q900R QLED 8K com­plete with 8K AI Up­scal­ing.

This TV range will be avail­able in 65”, 75”, 82” and 85” mod­els with the larger size set to de­liver the su­pe­rior 8K dis­play.

In ad­di­tion to a new 8K en­gine Sam­sung has re­leased a ‘Real 8K Res­o­lu­tion en­gine, a Q HDR 8K and an 8K Quan­tum Pro­ces­sor.

The new Sam­sung QLED 8K will be avail­able in Aus­tralian stores from end of Septem­ber ac­cord­ing to ex­ec­u­tives at this years IFA event.

When ques­tioned about the lack of 8K con­tent Sam­sung ex­ec­u­tives said that to achieve 8K-qual­ity im­ages, the Q900R res­o­lu­tion en­gine is ca­pa­ble of 4,000 nit peak bright­ness – a stan­dard met by most film stu­dios. This fea­ture al­lows TV to pro­duce four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV.

They claimed that Sam­sung’s pro­pri­etary 8K AI Up­scal­ing tech­nol­ogy based on ar­ti­fi­cial in­tel­li­gence de­liv­ers pic­ture and sound qual­ity to a level com­pat­i­ble with 8K re­gard­less of the orig­i­nal source qual­ity or for­mat.

Whether a user is watch­ing con­tent through a stream­ing ser­vice, set­top box, HDMI, USB or even mo­bile mir­ror­ing, the Quan­tum Pro­ces­sor 8K rec­og­nizes and up­scales the con­tent to ap­pear in 8K qual­ity.

In ad­di­tion, the Q900R fea­tures Di­rect Full Ar­ray Elite for en­hanced con­trast and pre­cise back­light­ing con­trol, and also 100% Colour Vol­ume.

The new TV’s have a slate of new func­tions that en­able own­ers to use their TVs dif­fer­ently, claims Sam­sung. For ex­am­ple, the TV rec­og­nizes and an­a­lyzes a num­ber of con­nected en­ter­tain­ment de­vices like au­dio de­vices con­nected via op­ti­cal ca­ble with One Re­mote, then auto switches the TV’s im­age source and au­dio out­put for an op­ti­mized view­ing ex­pe­ri­ence.

Life­style fea­tures, such as Am­bi­ent Mode, have been en­hanced to seam­lessly blend the TV in the sur­round­ing space by show­cas­ing beau­ti­ful im­ages, weather, news and more on the screen. The One In­vis­i­ble Con­nec­tion, which comes stan­dard at 5 me­ters, in­cor­po­rates the op­ti­cal ca­ble and power in one seam­less cord, giv­ing users more free­dom to de­cide where and how they place the TV.

Smart en­hance­ments, such as SmartThings, fur­ther add to the Q900R’s abil­ity to pro­vide users with greater ac­cess to in­for­ma­tion and make their lives eas­ier, and the Uni­ver­sal Guide pro­vides per­son­al­ized rec­om­men­da­tions to eas­ily find live and OTT con­tent on TV.

Sam­sung 8K TV

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