Fox­tel cricket spec­tac­u­lar

SmartHouse - - CONTENT - Writ­ten by STEPHEN BROOK

Fox­tel’s in­vest­ment in Aus­tralia’s sum­mer sport Cricket, is set to be de­liv­ered by a “tour de force” of 4K tech­no­log­i­cal, on air pre­sent­ing and ad­ver­tis­ing in­no­va­tions.

When Fox­tel launched its FOX CRICKET chan­nel at a gala event in the shadow of the Syd­ney Cricket Ground, they promised a rev­o­lu­tion in sport­ing cov­er­age and that is what is set to be bowled up for peo­ple who are mov­ing over to Fox­tel’s new satel­lite de­liv­ered 4K net­work. To get ac­cess to it all you have to do is ei­ther sign up or get your ex­ist­ing Fox­tel iQ box up­graded to an iQ4.

“We promised a rev­o­lu­tion in cricket and we are go­ing all out to re­ally con­vey our vi­sion of this new era of cricket. It will be a tour de force,” Fox­tel chief ex­ec­u­tive Pa­trick De­lany said.


The new chan­nel came to life with the Aus­tralia ver­sus South Africa one­day in­ter­na­tional on Novem­ber 4. It will broad­cast every men’s Test, one­day in­ter­na­tional, Twenty20 and Big Bash League matches, plus women’s in­ter­na­tional cricket and 23 Women’s Big Bash League matches of the Aus­tralian do­mes­tic sum­mer. Many matches will be broad­cast on Fox­tel’s new ul­tra-high-def­i­ni­tion 4K chan­nel.

“If you watched all of the live hours of cricket over this sum­mer you would have to sit on the couch for 97 days,” Mr De­lany said. The Pay-TV op­er­a­tor, 65 per cent owned by News Corp Aus­tralia, pub­lisher of The Aus­tralian, spent $1.28bn on a me­dia rights deal with Cricket Aus­tralia, snatch­ing the rights to Test cricket from Nine for the first time in four decades. Seven is the free-to-air broad­caster. The com­pany hopes to lift its mar­ket pen­e­tra­tion be­yond 30 per cent and to counter threats from stream­ing chan­nels in­clud­ing Net­flix.

The ad breaks af­ter each over that were a hall­mark of Nine’s cov­er­age have gone.

“There will be no ad breaks while the game is live,” Mr De­lany said. Spon­sors will get ad breaks dur­ing tea and lunch.

Mr Frain, CEO of Multi-Chan­nel; Net­work said spon­sor mes­sages would be weaved into the graph­ics and in­no­va­tion would be dis­played around key mo­ments in the game.

“Those graph­ics and dis­plays will give the fan more in­for­ma­tion and a bet­ter ex­pe­ri­ence and how we at­tach spon­sors into fa­cil­i­tat­ing that will be a bet­ter ex­pe­ri­ence for the fan.”

Mr De­lany said the 31 com­men­ta­tors and pre­sen­ters would be “the most di­verse team as­sem­bled for prob­a­bly any sport”. FOX CRICKET will be head­lined by Adam Gilchrist and Shane Warne. Com­men­ta­tors will in­clude Mark Waugh, Al­lan Bor­der, Mel Jones, Michael Vaughan, Ell­yse Perry and more. Among 13 new panel shows will be pro­grams in­clud­ing Cricket 360, hosted by Gerard Whate­ley and Robert Crad­dock, The Cricket Tragic, with Gus Wor­land and The Night Watch­men, with James “The Pro­fes­sor” Rochford.

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