Foxtel cricket spectacular
Foxtel’s investment in Australia’s summer sport Cricket, is set to be delivered by a “tour de force” of 4K technological, on air presenting and advertising innovations.
When Foxtel launched its FOX CRICKET channel at a gala event in the shadow of the Sydney Cricket Ground, they promised a revolution in sporting coverage and that is what is set to be bowled up for people who are moving over to Foxtel’s new satellite delivered 4K network. To get access to it all you have to do is either sign up or get your existing Foxtel iQ box upgraded to an iQ4.
“We promised a revolution in cricket and we are going all out to really convey our vision of this new era of cricket. It will be a tour de force,” Foxtel chief executive Patrick Delany said.
FOX CRICKET WILL BE HEADLINED BY ADAM GILCHRIST AND SHANE WARNE. COMMENTATORS WILL INCLUDE MARK WAUGH, ALLAN BORDER, ELLYSE PERRY AND MORE.
The new channel came to life with the Australia versus South Africa oneday international on November 4. It will broadcast every men’s Test, oneday international, Twenty20 and Big Bash League matches, plus women’s international cricket and 23 Women’s Big Bash League matches of the Australian domestic summer. Many matches will be broadcast on Foxtel’s new ultra-high-definition 4K channel.
“If you watched all of the live hours of cricket over this summer you would have to sit on the couch for 97 days,” Mr Delany said. The Pay-TV operator, 65 per cent owned by News Corp Australia, publisher of The Australian, spent $1.28bn on a media rights deal with Cricket Australia, snatching the rights to Test cricket from Nine for the first time in four decades. Seven is the free-to-air broadcaster. The company hopes to lift its market penetration beyond 30 per cent and to counter threats from streaming channels including Netflix.
The ad breaks after each over that were a hallmark of Nine’s coverage have gone.
“There will be no ad breaks while the game is live,” Mr Delany said. Sponsors will get ad breaks during tea and lunch.
Mr Frain, CEO of Multi-Channel; Network said sponsor messages would be weaved into the graphics and innovation would be displayed around key moments in the game.
“Those graphics and displays will give the fan more information and a better experience and how we attach sponsors into facilitating that will be a better experience for the fan.”
Mr Delany said the 31 commentators and presenters would be “the most diverse team assembled for probably any sport”. FOX CRICKET will be headlined by Adam Gilchrist and Shane Warne. Commentators will include Mark Waugh, Allan Border, Mel Jones, Michael Vaughan, Ellyse Perry and more. Among 13 new panel shows will be programs including Cricket 360, hosted by Gerard Whateley and Robert Craddock, The Cricket Tragic, with Gus Worland and The Night Watchmen, with James “The Professor” Rochford.
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