JABRA, THE SOUND BRAND PEERS AD­MIRE

SmartHouse - - CONTENTS - BY DAVID RICHARDS Ed­i­to­rial Di­rec­tor

There are cer­tain busi­nesses that their peers ad­mire and in the con­sumer elec­tron­ics mar­ket one of those brands is Jabra, for the sim­ple rea­son that they are seen as a pre­mium brand who have a pedi­gree wrapped around in­no­va­tion and the de­vel­op­ment of mi­cro com­po­nent tech­nol­ogy.

Whether it be in their con­sumer ear buds or cor­po­rate Blue­tooth head­phones the tech­nol­ogy found in a Jabra prod­uct has been de­vel­oped from the ground up by Eu­ro­pean en­gi­neers to de­liver a unique au­dio ex­pe­ri­ence.

Lis­ten­ing and sound in­no­va­tion are two of the core in­gre­di­ents found in this Dan­ish Com­pa­nies prod­ucts for the sim­ple rea­son that they have a unique his­tory wrapped around de­vel­op­ing cut­ting edge hear­ing aid and lis­ten­ing prod­ucts.

Jabra was founded in Utah in 1983 by Amer­i­can en­tre­pre­neur Woody Nor­ris and was orig­i­nally named Nor­com Elec­tron­ics Cor­po­ra­tion. From its in­cep­tion, Nor­com was en­gaged in the de­vel­op­ment of ear­ra­dio and ear-mi­cro­phone tech­nolo­gies.

In 2000, Jabra be­came the Jabra we know to­day when it was taken over by GN Net­com, a divi­sion of the Dan­ish com­pany GN Great Nordic, the lat­ter hav­ing been founded in 1869 as the Great North­ern Tele­graph Com­pany.

With over 140 years of ex­pe­ri­ence in de­sign­ing state-of-the-art com­mu­ni­ca­tions so­lu­tions, GN Net­com de­liv­ered for Jabra an out­stand­ing foundation of tech­ni­cal ex­per­tise, upon which they con­tin­ued to build the Jabra name.

Since then Jabra has re­ceived nu­mer­ous prod­uct and design awards, in­clud­ing the CES In­no­va­tion, the iF prod­uct design award, a Red Dot Mo­bile Choice Best Ac­ces­sory, the T3 Gold award and CNET Ed­i­tor’s Choice; to name a few.

A clas­sic ex­am­ple is their new 85H noise can­celling head­phones that de­liver 36 hours of bat­tery life with ANC switched on and 41 hours with­out ANC.

The Elite 85h won no fewer than 13 awards at CES 2019, along with nu­mer­ous ap­plauds from some of the world’s lead­ing tech Jour­nal­ists who tried them out.

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