Samsung Sero TV

At CES 2020 in Las Vegas, Samsung unveiled its latest lifestyle TV – called the Sero, which the company took out the ‘Best of Innovation’ honours at the consumer electronics trade show.

Building on years of lifestyle television pioneering, Samsung’s Sero, which means vertical in Korean, is said to “completely break the traditional concept of what a TV can offer”.

“Consumers use screens every day to work from home, exercise from home, and even shop from home,” said Jong-hee Han, President of Visual Displays at Samsung Electronics.

“As our lifestyles continue to evolve, the TV screen is evolving with them to provide consumers access to their favourite content and real-time information whenever and wherever they want it.”

“As part of our vision of ‘Screens Everywhere’, we’re thrilled to deliver a more vivid and connected at-home viewing experience by incorporating AI-enabled features and 8K technology into our displays.”

Focusing on attracting millennial and Gen Z consumers, the Sero offers a content-specific variety of features – including social media, YouTube and other personal videos, and in-display settings that mirror a user’s mobile devices.

Other features include home connectivity and customisable formats – allowing owners to choose landscape or portrait view, as well as the ability to connect to mobile devices for shared viewing.

The Sero won the ‘Best of Innovation’ category at CES 2020 for its superior displays and new approach to home entertainment technology, which meets the demands of a growing mobile viewing audience.

Following The Sero’s rollout in South Korea last year, Samsung intends to expand its availability to several other global markets in 2020.

Focusing on attracting millennial and Gen Z consumers, the Sero offers a content-specific variety of features - including social media, YouTube and other personal videos.