TCL, the brand Samsung execs fear, rolls out new 5G & OLED smartphones
One of Samsung’s most senior US executives told me overnight that he fears TCL more so than LG in the TV market: “Now, they are making headway in the smartphone market and that is a big worry,” he said.
According to the executive, TCL are a “very smart Company”.
At CES 2020, TCL, who have hit #1 in the US TV market, has taken their smartphones to a new level with a brand-new TCL 10 5G model, as well as an all new TCL 10 Pro and TCL 10L smartphone, which is set to seriously dent Oppo in the Australian market.
The TCL 10 5G is the company’s first 5G smartphone and will be powered by Qualcomm’s recently announced Snapdragon 7-Series 5G SoC. Along with the TCL 10 5G, the company also previewed the TCL 10 Pro and TCL 10L, which are designed to form the core of TCL’s smartphone portfolio in 2020 in Australia.
The Company, who are already Australia’s #3 smartphone manufacturer behind Samsung and Apple, said that the new smartphones that ChannelNews saw in China in November would hit the Australian market later this year.
The new models feature a brandnew design for 2020, which includes quad-rear cameras, as well as TCL-made displays, to provide a more immersive and crisp viewing experience.
They will also feature TCL’s NXTVISION visual technology – a proprietary advanced display
optimisation and camera technology – so you can see your screen come to life with enriched colour, clarity and contrast enhancement in realtime for an elevated camera experience.
The TCL 10 Pro is the first TCL device to feature the company’s edge AMOLED display for an even richer multimedia experience. This technology is made possible through TCL
Communication’s sister company, TCL CSOT, which also develops the award-winning display panels for TCL televisions.
CSOT is one of the worldwide leaders in LCD panels, as well as LTPS, AMOLED and advanced display technologies such as flexible displays. TCL Communication’s close supply-chain collaboration with CSOT ensures timely support and prioritised utility of the latest display technologies, while also making its products more affordable for consumers.
“2020 will prove to be a critical year in the evolution of TCL’s business, not just as a mobile device manufacturer, but also as China’s only end-to-end global consumer electronics brand,” said Kevin Wang, CEO of TCL Industrial Holdings.
The TCL 10 Pro is the first TCL device to feature the company's edge AMOLED display for an even richer multimedia experience.
TCL will officially launch the TCL 10L, 10 Pro and 10 5G at a press event in Barcelona, Spain on February 22, 2020 as part of Mobile World Congress, along with additional products to be announced.