A Work of Art: Samsung Roll Out Pioneering 2020 Lifestyle TVs

ON TOP OF ITS NEW QLED 8K AND 4K TVS, SAMSUNG’S 2020 RANGE OF TVS INCLUDES EXCITING NEW LIFESTYLE PRODUCTS – NAMELY, THE FRAME, THE SERIF AND THE SERO.

“As the lifestyles, viewing habits, and home entertainment demands of Australians evolve, so too do the features and technology across our Samsung TV lineup, from the latest bigscreen experiences and audio immersion of our new 8K and 4K QLED TVs, to the seamless integration into our homes of our innovative lifestyle TV range, with The Frame, The Serif, and The Sero,” said Hass Mahdi, Director of the Audio Visual Division, Samsung Australia.

Featuring QLED technology, The Frame is now available in 75-inch ($4,649), 50-inch ($1,949) and 32-inch ($919) sizes, in addition to the 55-inch ($2,299) and 43-inch ($1,599) that were already available.

The Frame is a TV that can turn its screen into a beautiful piece of artwork when not in use, and comes three customisable bezel options – brown, beige and white – enabling you to match the aesthetics of your home.

If you haven’t seen The Frame in real life before, you could easily be tricked into thinking it’s an actual hanging piece of art. The screen of The Frame can look matte and incredibly lifelike.

Artworks from The Frame’s Art Store can now be selected manually or searched via voice activation, making it easier to find your favourite artwork from the store’s selection of 1,200.

Previously, The Frame was only available at Harvey Norman’s, but Samsung Electronics Australia said The Frame will eventually be sold at JB Hi-Fi and the Good Guys as well.